
Why ‘Listening’ To Your Customers Works
Listening to what matters to your customers is more important than ever before. The trick is to “First seek to understand, then to be understood”
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Listening to what matters to your customers is more important than ever before. The trick is to “First seek to understand, then to be understood”

Closing out the day at the Local, Search and Social Summit was Ben Killmer, Strategic Partner Manager at Google. Ben started off by telling us

“The guarantee is perception’s best friend,” said Freeman Gosden, Jr. In Direct Marketing Success, he wrote, “Guaranteeing your product or service guarantees the perception that

It’s interesting to me that for as long as we have been producing content, there is still a question of how long a blog should

All great chefs know that even in the simplest dishes, the key to creating a great dish is to use the best possible ingredients. What

C.J. Cherryh, author of more than 60 books since the mid-1970’s, summed it up best when she said “It’s perfectly okay to write garbage, as

Listening to what matters to your customers is more important than ever before. The trick is to “First seek to understand, then to be understood”

Closing out the day at the Local, Search and Social Summit was Ben Killmer, Strategic Partner Manager at Google. Ben started off by telling us

“The guarantee is perception’s best friend,” said Freeman Gosden, Jr. In Direct Marketing Success, he wrote, “Guaranteeing your product or service guarantees the perception that

It’s interesting to me that for as long as we have been producing content, there is still a question of how long a blog should

All great chefs know that even in the simplest dishes, the key to creating a great dish is to use the best possible ingredients. What

C.J. Cherryh, author of more than 60 books since the mid-1970’s, summed it up best when she said “It’s perfectly okay to write garbage, as


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