With a background in B2B lead gen and affiliate marketing, Damon Gochneaur, founder of Aspiro Digital Marketing Agency, has spent nearly a decade entrenched in helping businesses get more out of digital. AdWords & Analytics certified, running Facebook ads campaigns since 2008, Damon is platform and channel agnostic, willing to seek out his audience wherever they may roam.
From Lead SEO to Director of Marketing, Damon has worn many hats while spending the last 8 years working with everything from local service businesses to international brands, helping to drive business goals and align marketing spend with ROI and ROAS.
He also cherishes his role as husband to a wonderful wife and father to three kids that never cease to amaze him.
Rocks Talk Details
The Near Me Evolution
Nothing in search is static, and that includes user behavior. As technology and media evolve, users are adapting and evolving as well. These changes have created a “near me” evolution. And in order to compete, local businesses must evolve too.
Near me searches have been one of the largest single sectors of search traffic growth for the last 3 years. This coincides with the mobile tipping point reached in the summer of 2015 when mobile searches eclipsed desktop searches in the U.S.
In this Rocks Talk, Damon will explore strategies that digital marketers and local businesses must know and employ to compete in this ever-changing “Near Me Evolution.”