David Szetela is Owner and CEO of digital advertising agency FMB Media, and one of the world’s best-known experts in online advertising. A former Apple Computer executive and serial entrepreneur, David’s career has been dedicated to helping companies of all sizes maximize revenue and profit.
His two books on PPC advertising have helped train a generation of marketers. His articles on PPC advertising have been published in The SEM Post, MediaPost, Search Engine Watch, and Search Engine Land. He hosts a biweekly podcast called PPC Rockstars, produced by Webmaster Radio and distributed by iTunes and other major outlets.
David is a frequent speaker at Search and Advertising industry events like SMX, Ungagged and Pubcon. He has several times been judged one of the top 25 PPC experts by PPC Hero.
Navigating PPC on the New Frontier
AI and Machine Learning are powering the newest, most important features for advertisers on Google AdWords, Microsoft’s Bing Ads, and Facebook.
In this session David will detail the ways that these technologies have been implemented. He’ll describe and compare bidding automation capabilities, attribution models, and automatic ad creation/testing functions.
- How to choose the right automated bidding option, and which to avoid
- How to use the most appropriate attribution model
- Learn if automated ad creation is right for you, with tips for optimizing output
Attend and learn exactly how to best take advantage of these new features – and get better results from your online advertising campaigns!