AI Overview visibility is everything right now, and showing up there seems to be the topic on every SEO’s lips. But for you as a business owner, hiring a digital marketing agency with content writing services that convert searchers into customers needs to be your priority.
In the time before large language models (LLMs) took over, traditional search engine optimization (SEO) techniques were the only thing that a content writing service needed to prioritize. However, that has certainly changed!
Why Content Writing Services Need to Write With Intention for AI
Content writing is both art and science, a combined knowledge of the inner workings of people and machines. Your website’s content has to be creative enough to capture a person’s attention, while being technical enough to fulfill search and AI answer engine requirements.
SEO has always required you to think about search intent. But it’s more important now to visualize and centralize the questions people ask when they search within your writing. This gives you the chance to show up well in organic search, increasing the likelihood of your website being shown in AI Overviews (AIO).
In the world of answer engine optimization (AEO), the digital marketing agency you hire needs to ensure that the content they write for your website provides value for the reader, is written in a way that attracts search engine engines, and has all the technical SEO components covered as well. Search engine optimization is foundational, and answer engine optimization is quickly becoming fundamental.
How the Best Content Writing Services Write for AI Overviews
To consistently show up in AI Overviews, organic search, featured snippets, People Also Ask, and all the other places that Google dreams up, the content on your website needs to incorporate the most commonly searched information and to best answer the user’s search query. Consider these points.
- Common questions and answers relevant to your business.
- Consistency—remain on-message across your site and social media.
- Write while imagining how AI will answer.
- “Brevity is the soul of wit,” so get to the point as quickly as you can.
- How your unique selling points or services take care of the searcher’s issues.
Having quick, correct, authoritative answers is the way to go to keep AI crawlers (robots) and searchers happy. When searching for a doctor, music teacher, the best restaurants for people with food allergies, or answers to fix DIY mishaps, people want access to good information fast. This requires that your content be optimized for answer engines.
The Importance of Writing With AEO in Mind
There’s a lot of talk right now about the correctness of answers populating AI Overviews. This is where truthful, solid content writing that meets Google’s EEAT (Experience, Expertise, Authoritativeness and Trustworthiness) standards will benefit a business greatly.
Think about how answer engine optimization helps your website when you’re writing content. Get in the headspace of someone asking ChatGPT, Gemini and Perplexity questions. Weave those thought processes into your writing. Remember—good, truthful writing will always be valuable.
As Google and Bing work to ensure their generative AI summaries return accurate information, it is imperative that the content on your site adheres to the EEAT criteria (which will help improve your organic rankings and ability to show up in AI Overviews).
Don’t Forget Technical SEO’s Role in AI Overviews
Content writing is obviously a major part of the SEO/AIO puzzle—it is the piece that’s visible. But with AI advances happening so rapidly, you can’t forget the importance of technical SEO.
After you’ve written an excellent piece, placed keywords strategically and made sure the content adds value to the reader, the technical SEO efforts must match in order for AI bots to find, crawl and digest what you wrote.
AI systems and agents process data differently from traditional SEO. Ensure the pages are marked up with schema and tagged properly, and that you allow robots to crawl your pages. Allowing AI to crawl (not necessarily scrape) increases your likelihood of showing up in AI Overviews and other generative AI summaries. It takes technical and SEO expertise on the part of the digital marketing agency to ensure that they are delivering the results your business hired them for.
Is Your Content Writing Service Driving AI Overview Visibility?
Rocks Digital is committed to keeping our clients visible in organic search results, the local pack, Google Maps, the Local Finder and AI Overviews. Request a SEO audit now, or call us today at (214) 989-7549 to find out how your website is performing in search results.
