Humans Are Still Better Than AI at Writing Copy
Grant Simmons explained why humans still have an edge over AI when it comes to writing copy. Bottom line = Context is still King and humans are still better at that than AI.
When you use Google, you enter a search query and Google (AI) attempts to understand that query, crawls content and returns what it understood to you in the form of content suggestions.
When you are writing content, you want data that is unique and distinguishable so that it has been cataloged and understood.
What Does Humantics Provide?
- Disambiguation – narrows down the meaning of words
- Associations – refines attributes and fills topical gaps
- Targeting – completely satisfies the user query by understanding intent, who is asking and why
- Authority – links from within and to the page providing relevance and importance
This means that understanding the questions that people are searching for answers to is super-important because, as we’ve already noted, humans can still understand context better than AI.
Where do you find the questions people are asking to be able to build strong associations when writing your content?
- Surfer SEO
- Google search
Keep Website Components in Mind When Writing Copy
When producing content, be sure that the various components of a website or webpage clarify meaning, establish expertise and provide authority. Be sure that your site hierarchy, page structure, positions of words/header and relevant schema are aligned to best answer the questions people are asking.
A Great Starting Point to Writing Better Content
Fifteen minutes wasn’t nearly long enough to fully absorb this topic, but it was a great starting point to understand how to write better content – and get clarification as to how to make sure your content ranks better when people are searching for topics where you have expertise.