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Lissa Duty to Present on Blogging for Businesses for SEO #RocksDigital 2022

Lissa Duty to Present on Blogging for Businesses for SEO #RocksDigital 2022

Branding and digital marketing strategist Lissa Duty is managing partner of Rocks Digital Marketing, a full-service digital marketing agency helping businesses rank in the top of search results through web development, content writing, local SEO, GBP optimizations and more.

Lissa founded and organizes the Rocks Digital Marketing Conference (formerly DFW Rocks Social Media), one of Texas’ largest digital marketing events, with this month marking their 10-year anniversary.

In 2009 Lissa founded her social media marketing consultancy, LissaDuty.com, with a passion and talent for leveraging social media platforms to brand businesses online.

With her focus on all things digital, Lissa speaks on leveraging digital marketing, SEO, social media and the importance of online branding around D/FW.

Lissa’s roles in the digital world include VP of Community Management, Directory of Strategic Initiatives and Director of Brand Marketing at Advice Local.

Other roles include social media coach, trainer, transportation coordinator, career development consultant, marketing manager, operations manager and office manager. She has literally done a bit of everything, from advising to implementing.

Connect with Lissa on Facebook, Twitter and LinkedIn @LissaDuty. Just Google “Lissa Duty” and you’ll learn more about Lissa, her contributions to digital marketing and to the community.

Presentation Details

Blogging for Local Businesses: Why & How to Get Started

With small business owners today feeling like blogging is a wasted effort, Lissa Duty recognized how important it is to highlight the benefits of blogging.

The simple fact is this – publishing new blog posts on a business’ website helps the business place higher in organic search for keyword phrases and long-tail queries. Publishing blog posts also helps Google better understand the products and services the business offers. The more often a business publishes new pages and posts, the more often Google will crawl that business’ website.

Websites that do not have content published on a regular basis become stagnant. As this happens, they can lose placement in search results for specific queries. Prospective customers that visit such a website notice this lack of updates and often conclude the business is no longer relevant – or even that it’s closed for good.

In this session, Lissa will present and describe Google Analytics data that demonstrates exactly how valuable blogging can be. She will also share tips on how to come up with blog topics, along with some best practices for writing content that your readers and the search engines will appreciate.

Join Us on June 30 for Rocks Digital

If you haven’t already registered for the 10th annual Rocks Digital Marketing Conference, now is your chance – there are less than 20 tickets remaining!

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We ROCK Local, Social and Mobile and want to make sure you have a place to learn all about it. From our digital marketing resources to our annual digital marketing conference we are here for you!

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    Rocks Digital knows how to build local business websites that convert prospects to customers. Not only do I recommend them to work on my reputation management client’s websites, but they work on the Reputation Sensei brand, too.
    - Chris Snellgrove

    They Customize Their Solutions

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    Rocks Digital customizes to meet their client’s needs. We needed our existing website optimized for search. We are now placing for more industry keywords and continue to improve. They consult with our in-house team on content optimization, manage our GMB listing & more.
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    Rocks Digital manages two of my websites. They produce our blogs, our service pages and manage our paid search campaigns. Conversions are up and new patients are coming in the door. I highly recommend their digital marketing services.
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    We shifted to Rocks Digital agency services earlier in the year. We are so glad we did. Our website sessions are up, page views are up, and bounce rate is down. Now we can easily see how many form fills we have had at any given time through their real-time reporting.
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    Their Local Business Websites Rock

    ★★★★★
    Rocks Digital knows how to build local business websites that convert prospects to customers. Not only do I recommend them to work on my reputation management client’s websites, but they work on the Reputation Sensei brand, too.
    - Chris Snellgrove

    They Customize Their Solutions

    ★★★★★
    Rocks Digital customizes to meet their client’s needs. We needed our existing website optimized for search. We are now placing for more industry keywords and continue to improve. They consult with our in-house team on content optimization, manage our GMB listing & more.
    - Greta Valenti

    Highly Recommend

    ★★★★★
    Rocks Digital manages not only the Association of Directory Publishers website, but our Trusted Local Directory. From helping us get our event information on the website to producing guides, blogs and new content, they have what it takes.
    - Cindi Aldrich
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