I consider it an honor and a privilege each year to be organizer and host to one of the largest Social Media Day celebrations. It is with great excitement that today I get to share the news that the Mayor of Addison, Todd Meier, has officially declared June 30 “Social Media Day” in Addison, Texas. Read the Social Media Day Press Release.
When I talk about social media day … I get many different responses and the main ones are:
- Why should I care about Social Media Day?
- What is Social Media Day?
- What does Social Media Day mean for me as a business owner, digital marketer or brand manager?
Why Social Media Day is Important
Social Media Day occurs once yearly and is your opportunity to connect around the world with others in a global celebration that has brought so many exciting opportunities to each one of us. Social media has made an impact on all walks of life, from the way we get our news, follow storms, learn about traffic jams to the friends we make and how we keep up with family and friends.
- Social media is so much more than that though, as a business owner, social media has made it possible for you to connect with your customers in real-time on the websites that they like to frequent.
- As a digital marketer, you have the opportunity to continually be learning a new way to connect with your clients’ customers. You are always on a mission to learn the best way to leave a lasting impression for your clients.
- Brand managers you get to be social. As the face of the company for your clients you get the satisfaction of managing the day-to-day interactions on the social media platforms. Since you are a people person (or should be in this role for the best fit) you get to focus on understanding the customers, their needs and what makes them tick, and then, either you or one of your team members, get to be the one to fill that need.
I want you to think for one moment what it would be like if social media didn’t exist. Personally, we would all miss it, but, businesses would suffer the most without the opportunity to connect with their customers where they like to “hang out”. And, honestly, as individuals would we miss having them in our face continually reminding us they exist. We complain about all the promotions and ads on social media, but it is how we learn about special events, new restaurants to visit and cool things to do on the weekends.
Social Media is Powerful
One segement of the 2015 Social Media Day Proclamation states “Many citizens have used and continue to use these platforms to hold Meetups and Tweetups at various city businesses, educating others on the use of Social Media to further the prosperity of local business and keep moving our great city forward in shopping, tourism, attracting new visitors and future residents ….” This is powerful statement in itself if you really thing about it, so I ask you today:
How are you going to celebrate Social Media Day this year?
It is by no coincidence, that the final day of the 2015 Rocks Digital Marketing Conference falls on Social Media Day. Each year, the conference is planned around this date because it provides an outlet for the Dallas-Fort Worth community and the rest of the world to learn from the best in the industry in one place.
You might not realize this, but I started celebrating Social Media Day when it was founded in 2010 originally by Mashable. In 2011, I co-organized a 4-hour social media day event where Fred Campos and I had a Facebook vs Twitter standoff and, in 2012, I was the first (that I can find online) to host an all-day social media day conference on Social Media Day.
So today, I ask again how are you celebrating Social Media Day 2015? Comment below and let’s discuss.
Of course, I highly recommend registering and attending the Rocks Digital Marketing Conference on June 29 and June 30, 2015. (Everyone needs to experience this at least once.) If you can’t take off for both days of the conference, register and pop in and out as you can. Your badge will get you re-entry access. One more option is to attend the Social Media Day Tweetup that follows the 2nd day of the conference, hosted at a nearby hotel.