Shelly runs Highly Searched, her digital consultancy, and is also a Community Manager for her favorite digital tool company, SEMrush. She first started working in web development over 15 years ago and shortly after, her fascination with SEO began.
After a brief stint as SEO Director for a large agency, the past 10 years she has worn many hats as an independent consultant and agency owner, sharing her passion for working with local businesses and helping them thrive through digital marketing.
Shelly is a coder at heart, a data junkie, and loves a good brainstorming/strategy session! One of her favorite things about this industry is its continuous evolution that keeps her on her toes. For years, Shelly’s primary focus was on Organic Search exclusively, but she recently discovered a newfound fascination with Paid Social, most specifically Facebook & Instagram Advertising, and its ability to help her local business clients dominate their markets.
She loves finding clever ways to hyper-target the perfect customers, and then capture those leads by utilizing the power of strategic sales funnels.
Shelly enjoys speaking at industry events like Pubcon, WordPress meetups, and at SearchHou where she also sits on the board.
How to Build a Community and a Brand with Facebook Groups
In this session, Shelly will detail her experience in building and running a community on Facebook for digital marketing tool company SEMrush.
Shelly will discuss:
- The pros and cons of starting a Facebook Group
- Why you should do it
- How to plan and prepare for launch
- How to grow a group, manage it, and measure success
Shelly will also discuss some case studies on other brands that have built incredible groups that have driven sales and contributed to their success.
If you’ve been considering starting a Facebook Group to help grow your business, you won’t want to miss this session!