Rocks Digital

Social Media Day Keynote Panel Returns to Annual Conference #RocksDigital 2022

Social Media Day Expert Panel 2022

For the conference’s 10-year anniversary, it’s only fitting that Fred Campos will be moderating the Social Media Day keynote panel of experts.

A little-known fact about Fred is that he celebrated Social Media Day with Lissa in 2011 prior to our first conference. Lissa, Fred and 50 or so others gathered at Texas Love ‘n War in Grapevine for a Facebook VS Twitter stand-off. Fred represented the value of Facebook and Lissa represented the power of Twitter.

For those of you new to Rocks Digital, each year we celebrate Social Media Day – hence the conference being held on June 30 of each year. Fred was at the very first Rocks Digital in 2012 (known as DFW Rocks Social Media back then) and presented not just one session, but co-presented an afternoon session with Lissa on social media planning.

You can rest assured that Fred – along with our other expert panelists – will share key takeaways on social media, live video streaming, paid social advertising, small business marketing and many other aspects of digital marketing! Now let’s meet the panelists.

Meet the Social Media Day Keynote Panelists

Fred Campos, Owner of DFW Website Designers, Panel Moderator

Fred Campos, previous owner of Fun City Social Media which morphed into DFW Website Designers, has been building websites and assisting in online marketing for over 500 small businesses.

Previously, he has taught social media marketing classes throughout the country, and even on Royal Caribbean and Carnival Cruise Lines. Winner of Toastmasters “Humorous Public Speaking” contests at the regional and district levels, Fred is sure to both educate and entertain.

His latest experiment is 3:3:3, where he broadcasts 3 business tips for 3 mins at 3 o’clock every day. This has been THE single biggest and easiest social media marketing campaign he has ever done. From following the 30-minute updates of his life for over a decade on Twitter (@FredsDaily), to dragging down the IQ on the HEB ISD school board, come enjoy the energy and expertise of Fred Campos.

Sarah Ciociola, Paid Media Director at PCG Digital, Panelist

Sarah Ciociola is the Paid Media Director of PCG Digital, a full-service digital marketing agency specializing in automotive digital advertising. She is proud to oversee the agency’s search engine marketing and paid social media teams, and is passionate about educating dealers on how to execute digital marketing in a privacy-first climate.

Her greatest accomplishments at the agency have included leading PCG’s paid social media team to be one of the first agencies in the industry to educate auto dealers on how they should prepare their social media advertising for Apple’s iOS14 update.

Currently, she is working alongside founder Brian Pasch to re-write the current Google Playbook and educate the industry on a new framework for automotive search engine marketing.

Robin Moss, Owner & Web Developer at ribit, Panelist

Robin Moss is the top frog at ribit, a full-service digital marketing agency she founded in 1994. Ribit provides clients with marketing and social media strategy, custom WordPress websites, eCommerce sites, SEO, content creation, graphic design and branding.

Robin’s commitment to quality allows her clients to grow their businesses to the next level. She works with startups from logo design, brochures and websites to strategies. With existing businesses, she updates their current “look” and develops marketing campaigns that drive target markets to leap into action to buy their products or services.

Ribit has won many awards – Dallas Tops, Newmedia INVISION, Rockport Publishers, Web Awards, SXSW, and One Show to name a few – and Robin herself was personally honored with Multimedia Producer Magazine’s Top 100 Award.

Convinced that the key to her company’s growth is giving back, Robin has had ribit produce pro bono work from the start. From the very first website for the Susan G. Komen Race for the Cure to her work for the Dallas Police Department and the Dallas Junior Police, Robin continues to give back to the community that has treated her so well.

Robin was born and raised in Dallas, Texas and received her BBA in Marketing and Advertising from Southern Methodist University and her MBA in Marketing from the University of North Texas. She presently lives in Addison, Texas with her poodle Catie, a rescue dog.

Tanya Smith, Video Strategist & Business Coach, Panelist

Video strategist & business coach Tanya Smith works with coaches and course creators to amplify their voice and “embrace their face” on video so they can stand out online, serve more people – and sell more of their services.

For more than 15 years in business and 30 years as a corporate analyst, Tanya has established a reputation as a noteworthy leader in digital content, earning several prestigious certifications and awards. Tanya has a knack for simplifying complicated strategies into actionable steps, and a fierce passion for helping others realize their potential.

She leaves every audience with empowering tools and the confidence to use on-camera content in a way that will support their business goals and expand their reach.

Tanya’s perspectives have been featured in-person and online for various national organizations and events, with high-profile sponsors such as Rocks Digital, Social Media Marketing Society and the Army & Air Force Exchange. She’s been highlighted in and on the cover of publications including Speaker’s Magazine, Voyage Dallas, Marketing, Media & Money and others.

When she’s not collecting Wonder Woman paraphernalia, you’ll find Tanya on YouTube and Facebook sharing weekly strategies and online tools to encourage more people to “stream like a boss!”

Don’t Miss the Social Media Day Keynote Expert Panel

Make sure you are registered and that you arrive on time to learn from these Social Media Day Keynote Panel experts. Register now so you don’t miss a thing!

P.S. To follow all the conference announcements & news here’s the category link.

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