Now that your website is mobile-friendly, can you sit back and relax? Maybe, maybe not. The next big thing in mobile web is Accelerated Mobile Pages. Rocks Digital Editor Laurie Shook discusses the implications of AMP with Beth Kahlich, SEO Trainer and Digital Marketing Consultant.
Every product or business venture needs a strong value proposition. To be effective, that value proposition must answer the WIFM question. “What’s in it for me?” — Title of five different songs by five different recording artists Way back in the 20th century, a grad
Everywhere you look today, you’re hit with news coverage, ads and opinion pieces about the upcoming presidential election. You may be fed up with politics, but have you ever considered how campaign strategy and tactics relate to business? There are some clear presidential campaign lessons
The saying, “It’s not how you start, it’s how you finish” is wrong when it comes to building a successful business. If this were true, then why do the majority of new businesses fail in the first 2-3 years? In my opinion, starting well is
There are a lot of things that go into making a successful email marketing campaign. And sometimes, in spite of all the planning and hard work, email marketing campaigns still fail. It might be difficult to catch on at first, but if you’re starting to
So I’ll explain briefly the core motivations used to drive behavior and give examples of how to apply gamification techniques in retail, personal care and online businesses. Still reading? Or has your mind drifted off to a social platform, interactive game or phone app? Don’t
Let’s face it. If your blog posts aren’t attracting readers, you’re wasting your time. This post explains how to practice blog promotion using social media so you will have readers. “If you post a blog on your website, does it make a sound?” — Age-old
If you’ve been working in sales for at least a day, you have likely made sales mistakes. While we all know that mistakes happen, we do not like to be the reason behind them. Types of Sales Mistakes What types of sales mistakes am I talking
Like it or not, the web is made up of links—and many different link types. Links from one web page to another. Even a search engine’s results are really just a list of links to other websites. Links are the lifeblood of the internet–without links,
When you think of marketing promotions, a newsletter may not be the first thing that comes to mind. However, it can be a great tool for building and nurturing relationships with clients and prospects. As Lila Freilicher explained in her article “Newsletters Can Build Your
Many business owners ask themselves this question every day! Usually these are business owners who have either (A) not invested in a search engine optimization (SEO) specialist, or (B) have hired one that claims to know what they’re doing, but they really don’t! (I know,
We’ve all heard about the explosion in mobile internet usage. More than half of all Google searches are from mobile devices. And, users spend 90% of their mobile phone time in apps, according to Lance Bachmann in his 2016 Rocks Talk. Yikes! Your business needs a
Digital marketing today is quite different from what it was this time last year, and even just last month. This field covers a wide range of required digital marketing services, from SEO and PPC to content marketing and website development. When you go back even
Digital marketing agency services such as SEO, content marketing and PPC help clients of all sizes—from local businesses to national brands—attract more customers online. The results will be especially noticeable when those services are guided by a full-service digital marketing agency that has the necessary
Some websites struggle to generate traffic or leads even when nothing appears obviously wrong. However, an SEO site audit from Rocks Digital Marketing will reveal why. By examining technical, structural and content-related factors, a professional audit uncovers exactly what’s working, and what is holding your
AI website builders have made it easier than ever to get a site up and running. With just a few prompts you can skip the web design and development process, and end up with something that looks polished. But while this approach is fast and
WordPress has made starting a website accessible to almost anyone. While that simplicity is appealing, experienced WordPress developers understand that behind-the-scenes decisions can affect speed, visibility and local search performance. When those details are overlooked, visitors have a poor user experience and search engines are
Standing out online has never been harder, but hiring a graphic design service for digital marketing graphics is one way businesses can gain a competitive advantage. Even today, many companies still treat design as a secondary priority rather than a key part of their marketing
Businesses rely on website maintenance services to keep their site secure, fast and reliable. Yet many people assume that a few WordPress updates and occasional fixes are enough. While those tasks may be the most visible part of the process, much more goes into maintaining
The rapid growth of AI is changing how people discover businesses online. Listing management services influence whether answer engines like ChatGPT, Perplexit and Google AI Overviews recommend your business to their growing number of users. To be surfaced by these answer engines, your brand needs
Your website needs to be aesthetically pleasing and functional. We build websites for desktop and mobile that are both.
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You need a solid foundation for success online, and our tracking & optimization services get it done.
From logo design to your business card, brochures – and everything in-between for print & web – we can help!
We’ve talked recently about how site plans and content maps help organize a website. The next question is how the work they identify becomes a
Planning website content takes more than brainstorming topics and writing pages. Businesses also need to know where those pages belong on the website and how
Most business owners assume that more content means more visitors and better search visibility. But a website content strategy only works when it starts with
Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.
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