Ever since the fateful night in December 2013 when Beyoncé dropped an unannounced self-titled album on iTunes, the game has changed for online launches. The trend has continued, with artists from Taylor Swift to J. Cole announcing new projects with little-to-no rollout. As marketers, we
Bernadette Coleman is the founder and CEO of Advice Local, an award-winning local search technology and local presence management company focused on improving visibility for clients across the local digital universe. Not only is her company a 3x Inc. 500 award winner, Bernadette herself has received
Since the beginning of the internet, Americans have primarily used three main Top Level Domains (TLDs) for our websites: .COM, .NET, and .ORG. There are other TLDs that have been introduced that we’re all familiar with, such as .EDU and .GOV. Understanding Top Level Domains
Cynthia Smoot is a partner at Gangway Advertising where she spends her days creating interactive digital strategies and handling public relations for the firm’s lifestyle clients. She creates buzz for some of Dallas’ hottest brands including Blushington, MiniLuxe, Truluck’s, Pat & Emmitt Smith Charities, and
Most of us are quite aware of the latest Facebook News Feed update. To review, Facebook recently changed its News Feed algorithm with the sole attempt (according to them) to offer users more relevant information from their friends, family, and groups they’ve liked. Mark Zuckerberg’s
With more than 20 years of hands-on and strategic experience in interactive marketing and a background in traditional and interactive public relations and journalism, Tony Wright has spent his career helping companies of all sizes be profitable online. Wright is a search marketing geek, and
Robin Moss is the top frog at ribit, a full-service digital marketing agency she founded in 1994. Ribit provides clients with marketing and social media strategy, custom WordPress websites, eCommerce sites, SEO, content creation, graphic design and branding. Robin’s commitment to quality allows her clients to
Denise K. Casagrande is the Social Media Director for PCG Digital at PCG Companies. Starting in influencer marketing and ecommerce in 2013, Denise has made a career out of testing and writing about social advertising advancements as they’re put into place. Her current passion is
There’s a fairly common idea floating around about SEO that’s becoming less true every single day. For some reason, people are still insisting that there’s only one surefire way to rank in SERPs aka the front page on Google, Bing, or any other search engine:
Lissa Duty, Director of Brand Marketing at Advice Local and Rocks Digital co-founder, is a speaker, social media coach, trainer, and author of 25 Tips to Twitter Success: Learn How to Market Yourself, Brand and Business Online, and co-author of Your LinkedIn Professional Network: How to Connect,
Ever notice that some businesses get online traffic quickly, and even though you’re doing everything you know how to put your product or service in the best light online, it just doesn’t compete? Knowing how to drive website traffic is essential to building a business.
Everyone loves a deal, so we have a great one for you today on upcoming Dallas industry conferences! The buy-in is low and the payoff is high! But you need to call our bet before this offer folds on May 21, 11:59 pm CST. As
With the increasing value of video in online marketing, and important changes in the playing field for video, managing video content assets effectively at your company has terrific payoff. We’ve had >50,000 videos online and available, and I think some of these lessons learned are
Shelly runs Highly Searched, her digital consultancy, and is also a Community Manager for her favorite digital tool company, SEMrush. She first started working in web development over 15 years ago and shortly after, her fascination with SEO began. After a brief stint as SEO
Well, April showers bring May flowers, and this is also true for the Rocks Digital April Wrap-Up. Get a brief synopsis (and link to the full read) for each of our need-to-know April blog posts. Review or catch up on important digital marketing topics –
Hugo D. Aviles has expertise in world economics, blockchain technology, social media innovation, and metrics-driven internet marketing strategies. He proudly served in the United States Marine Corps during Operation Enduring Freedom and is currently the Co-Founder and Managing Partner at iBoss Advertising, an international strategic
Securing investment for your content strategy depends on two factors to ensure success and improve content reach. First and foremost is the creation of great content that elevates the conversation. Second, the best content you can produce will only reach as far as you are
Lance Bachmann is the founder and CEO of 1SEO I.T. Support & Digital Marketing, a full-service global digital marketing and I.T. firm based in the Philadelphia area. Lance and his team of over 100 digital marketers provide end-to-end solutions for their clientele, comprised of hundreds
Bill Hartzer is an independent SEO Consultant. He relies on his 20+ years of direct SEO experience to provide technical SEO audits of websites, as well as technical link audits and link cleanups. Bill is known worldwide for his research on the topic of search
Everyone knows that blogging is an excellent strategy to share information about your industry or business and to establish trust, but it’s a one-way street in that you’re the only person doing the talking. You need to open up that other lane – and you
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Writing business website content isn’t limited to sales-focused copy. The most successful websites also educate visitors with blogs, guides, FAQs and other resources related to
As the volume of content published online continues to grow, agencies that provide content writing services face higher expectations than ever before. Businesses need helpful
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