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Personal brand tips

4 Quick Personal Brand Tips

It’s time for all of the cobbler’s children to have shoes. If you’re reading this, you are likely to be a marketer or a small business. You’re apt to be busy, with little time to think about your personal brand. We often focus on an

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Are you an industry olympian

Are You an Olympian in Your Industry?

If your industry had an Olympics would you be a Gold, Silver or Bronze medal winner? Would you be an Olympian medalist at all? Every four years at this time of the year the world comes together to watch people with extraordinary abilities in each

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Key Word Alternatives to Google Planner

7 Keyword Tool Alternatives to Google Planner

Keyword research is, in fact, a big part of the whole entire SEO process, and accurate keyword research data is key. Just recently, it has been reported that Google is restricting the amount of keyword data that you can get using their Google AdWords Keyword Planner

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Marketing Powerful Business Videos

Two Types of Powerful Business Videos

Every company can use two types of powerful business videos in their marketing tool belt. Although most have heard that videos will get more attention and drive customers to your business, where do you start? Start with understanding the fundamental tools for powerful business videos.

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7 Back to School Tips

7 Back to School Tips for Small Business Owners

It’s back to school time for teachers, parents and kids. But small business owners can also benefit from a fresh start in the middle of the year. You may wonder where to start or what needs attention the most, so grab your digital feather duster

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7 Social Media Musts

7 Social Media Musts for Your New Business

Social media is #awesome. I’ve used social media personally and professionally ever since the Dark Ages (when dial-up was king), and it has helped me: Connect with family, friends and colleagues around the world Talk with writers, marketing pros, celebrities and athletes that I admire

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Importance of Online Reviews

Online Reviews – Business Builder or Brand Buster?

Having a way for your clients to leave online reviews for your business can be a great business builder.  But, it is not without potential pitfalls.  And even if you don’t have a formal channel for people to leave reviews, if they reach out via

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Local Search and Micro-Moments

Local Search and Micro-Moments: Making Magic in the Moment

Mobile is one of the greatest disruptions in digital marketing, but I’m not focusing on mobile today. Instead let’s explore one of its great side effects – the Micro-Moment, as Google has coined it. The Move to Micro-Moment Marketing Google continues to increase the value

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Name, Address and Phone (NAP) consistency is critical.

Helping Customers Find You: NAP Consistency

Many consumers now use the Internet in lieu of a phone directory, which makes internet-based Name, Address and Phone (NAP) consistency critical. And search engines like Google and Bing have updated their search engines to make this information easily accessible. Instead of going to the

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Awaken the copywriter within you by being yourself.

How to Awaken the Copywriter Within You

When teaching an online program about copywriting, I received an email from one of the group’s participants. She asked, “How can I tap into my writing ability?” I said, “You awaken the copywriter within.” Let me explain . . . Every morning, I listen to

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Moving from a site plan to a content plan.

How a Site Plan Becomes a Content Plan

We’ve talked recently about how site plans and content maps help organize a website. The next question is how the work they identify becomes a content plan. Moving from a site plan to a content plan involves decisions about what to create, what to update,

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Site plan and content mapping for websites.

How a Website’s Site Plan & Content Map Work Together

Planning website content takes more than brainstorming topics and writing pages. Businesses also need to know where those pages belong on the website and how they relate to the rest of the site, which is where site planning and content mapping comes in. A site

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Content strategies for service pages and SEO.

Why Your Content Strategy Should Connect Services and SEO

Most business owners assume that more content means more visitors and better search visibility. But a website content strategy only works when it starts with the service page content that represents what the business actually does. Put simply, that means connecting the services a business

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Content strategy for businesses.

Why a Content Strategy Isn’t Always About More Content

Writing more blogs and service pages sounds like a logical plan for reaching audiences and improving search visibility. But a website content strategy that delivers long-term results should start with what’s truly needed before publishing anything new. Of course, new posts and pages will eventually

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SEO and content strategies.

Why Great SEO Starts With a Content Strategy

Has your business been publishing more pages in the hope of improving your SEO results? Investing in content writing services is a great way to improve your search visibility, but only when there’s a deliberate SEO content strategy behind it. Without a plan your website

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Educational website content for SEO.

How Writing Educational Website Content Helps SEO

Writing business website content isn’t limited to sales-focused copy. The most successful websites also educate visitors with blogs, guides, FAQs and other resources related to their products or services. Alongside your core service pages, educational content expands your website and creates more opportunities to appear

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Helpful website content for ranking.

Why Writing Helpful Website Content Helps Your Website Rank

As the volume of content published online continues to grow, agencies that provide content writing services face higher expectations than ever before. Businesses need helpful website content, including articles, resources and visuals that do more than just the basics. Today, creating genuinely helpful content has

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Evergreen content for businesses.

Why Every Business Website Needs Evergreen Content

Not every piece of website content serves the same purpose. At Rocks Digital Marketing, our content writing services include creating pages to achieve our clients’ marketing goals. We develop pieces on topics that potential customers will still be researching months or years from now, delivering

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    They Customize Their Solutions

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    LATEST BLOG POSTS

    Moving from a site plan to a content plan.

    How a Site Plan Becomes a Content Plan

    We’ve talked recently about how site plans and content maps help organize a website. The next question is how the work they identify becomes a

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