Mobile marketing is flourishing like never before. The innovative methods available make it effortless for marketers to offer exceptional services to users. Mobile allows marketers to reach clients in real time by establishing a connection that is very much personal.
Mobile Marketing by the Numbers
Today’s typical customer has at least one mobile device besides having their personal laptop and tablet, and the best news for marketers is that 70% of people access the internet through their mobile phones, which means a big opportunity to retain clients.
Smartphones and tablets are still growing in number, and offer a plethora of options to remain connected 24/7 to the world of innovation. In fact, 1.54 billion – yes, billion with a “b” – smartphones were sold worldwide in 2017. As the mobile trend is definitely paving the way to success for mobile marketers, let’s have a look at why it’s more important than ever.
Four Must-Know Mobile Marketing Facts
1. Shoppers Use Mobile More than Any Other Medium
Mobile devices have already proved their worth for both marketers and their clients. It’s the most frequent medium for users to establish a connection to the business world. Besides providing the best shopping experience in a virtual world (online shopping), mobile is the best medium for customers to pay for expenses through a mobile wallet – and that’s only possible when you have your smartphone!
Paytm’s entry into online marketing provides the best example. It shows that marketers will invest in a website that not only offers services, but also caters to the visual needs of users.
2. Mobile-Friendly Sites Rank Higher
Google keeps on altering its website ranking algorithm, and the recent algorithm tweak ensures that websites that are mobile-friendly in nature are ranked higher. In this way, Google has officially acknowledged the importance of mobile-optimized websites, making it compulsory for all businesses to design their websites under similar guidelines.
The three most important guidelines that every marketer should keep in the mind are: AMP, Site Speed, and Schema. While AMP accelerates the speed of mobile pages as it allows the use of HTML (for coding), this makes the website much lighter to load and also helps to optimize site speed. Schema, on the other hand, tells the search engines what the website data means, not just what it says. Schema is used to define the particulars of every page by grouping it under a defined category. Thus, whenever a person types a search with keywords defined in any particular web page category, Google automatically ranks such pages on top.
3. Mobile in Business Means Absolute Consumer Data at a Marketer’s Disposal
The best thing about mobile users is the data that marketers collect from their devices. Data about user shopping patterns helps marketers cultivate data charts for every single client coming from an authentic source. This data is actually a whole new opportunity for marketers to offer services per client requirements.
When a customer shops from a mobile app, the brand gets to know about every particular purchase that the user has made so far. The shopping behavior of clients helps marketers predict their next move in advance. Marketers can achieve success by successfully importing services to clients in the form of real purchases.
4. Mobile Provides 24/7 Accessibility to Consumers
The fact that smartphones accompany us 24/7 provides an exceptional opportunity for marketers to serve up functional services to their clients. Consumers on the other hand can easily get to see the services of a business or a brand with just a few clicks on their smartphones – and what can get better than this? Thus, the 24/7 accessibility that mobile offers to consumers can easily fuel the growth of the business.
So marketers, make it a point to invest in a website that is mobile-friendly – and remember to consider the AMP and schema factors. Investing in a mobile-friendly website is definitely a key to success for digital marketers today!
Mobile Marketing is a Win-Win for Brands and Customers
With the changing face of consumer trends, marketing methods are similarly changing. Moreover, the use of mobile services in brand promotion is a whole new opportunity for a business to attain success. Marketers must work to get that extra edge on the competition by utilizing the mobile marketing techniques explained above – and keep exploring new ideas to get profits flowing directly to the business. As the digital world is expanding every single day, now is the best time for brands and marketers to invest in mobile marketing.
What have you realized about mobile marketing as a consumer yourself? Share your thoughts in the comments!