Lance Bachmann is the founder and CEO of 1SEO I.T. Support & Digital Marketing, a full-service global digital marketing and I.T. firm based in the Philadelphia area.
Lance and his team of over 100 digital marketers provide end-to-end solutions for their clientele, comprised of hundreds of businesses in countless industries, from niche to mainstream.
Together Lance and 1SEO have accumulated numerous awards and other accolades for their efforts.
Lance’s extensive resumé includes speaking at some of the best events in the digital marketing sphere, including Pubcon, the JD Power Automotive Marketing Roundtable, Affiliate Summit, and Ungagged.
Lance is renowned for his expertise, and the results his agency produces for clients makes him one of the leaders in the digital marketing space.
Click and Mortar: The Ultimate Roadmap to Winning Locally Online
The way consumers find and connect with businesses is changing at a dramatic pace – the days of having a siloed approach to marketing are long gone. Businesses must embrace an integrated strategy to stay in the forefront, and to take full advantage of the rise of local search.
A successful and comprehensive local strategy must consider:
- The continued rise of mobile search
- The growth of Google Maps and Google My Business
- Staying relevant with local SEO
- How Google’s Local Service Ads are changing the game
- The integration of Artificial Intelligence & RankBrain
- Where and how to get reviews for your business
In this keynote, Lance will break down what it takes to win locally right now, as well as how to future-proof a business for upcoming trends.