When was the last time you assessed your business’ website? Looking more closely at website design and development, content and accessibility may reveal some unfortunate surprises. Thankfully, by taking the Rocks Digital online presence self assessment, you can make sure your website is viable for 2022.
5 Questions for Evaluating a Business’ Website
Evaluating the business’ website is the first of five stages designed to improve your online presence this year. Why not take the self assessment now and see how well you’re doing? Let’s start by taking a look at the steps involved in the first stage.
1. Does the website communicate what you do above the fold?
A user’s first impression when they land on a page makes all the difference. Is the website attractive, clutter-free and easy to navigate? This is necessary for visitors to stick around. Because Largest Contentful Paint (LCP, one of the Core Web Vitals) focuses on page load time from the user’s view, this means that to satisfy Google and your visitors, anything above the fold should load quickly and be relevant to the search query.
2. Is your website mobile optimized?
With the dramatic rise in mobile search in recent years, mobile optimization is a necessity – not an added bonus. Google’s switch to a mobile-first index means the algorithm uses the mobile version of the site for indexing. Therefore, a poorly optimized mobile experience will inevitably damage your overall SEO strategy. SEO is a core component of a business’ website, and it needs to start with mobile.
3. Do you have reviews or testimonials on the website?
Reviews and testimonials become even more relevant for website success rates as the years go on. In fact, a survey by BrightLocal saw that 87% of consumers read online reviews for local businesses. Simply put, if you don’t include reviews and testimonials on your website, consumers will find it hard to trust your business.
4. Is your phone number at the top of the website?
Website visitors expect to find easily accessible contact information on a website. The presence of a phone number adds an initial element of trust even when the visitor doesn’t call. To highlight this fact, research by digital marketing company KoMarketing found that 44% of visitors will leave a business’ website if there is no contact information.
5. Does your website have a contact form on every page?
It is vital that businesses make it easy for visitors to contact them. A Hubspot survey found that marketers listed generating leads as the top priority for their business. However, by adding unnecessary extra steps to contact their business, they can actually make it harder to generate new leads. In addition, these forms should be clearly labeled to be in compliance with the Americans with Disabilities Act (ADA).
Is Your Website Optimized?
After answering these questions, you should have a realistic assessment of your website and its overall viability. If your site is not fully optimized, it might be time for a website revamp. However, if you answered “no” to every question, the best solution could be starting from scratch.
Download the complete self assessment worksheet now and start evaluating your business’ online presence.
Get a Website Evaluation Today
When you want to improve your online presence, it’s best to start with your website. Contact Rocks Digital now and we will ensure your business stands out online. Request a website evaluation today or call (214) 989-7549.
Online Presence Self Assessment Quick Links
Assessing Your Website for Viability – Part 1 (You are here!)
Assessing Your Google Business Profile for Local Visibility – Part 2
Assessing Your Business’ Online Reputation – Part 3
Assessing Your Business’ Social Media Presence – Part 4
Assessing Your Business’ Local SEO Footprint – Part 5