ROCKS DIGITAL  BLOG

Lissa Duty

Assessing Your Business’ Social Media Presence – Self Assessment Part 4

assessing-business-social-media-presence-FB

Every business needs a strong social media presence in everything from connecting with consumers and building brand awareness, to solving customer service issues and increasing sales. Content marketing is the leading driver of sales for countless businesses, and social media posts are a key channel in any social media strategy. Sadly, many brands are struggling to get the results they want, but they don’t know how to fix the problem. If you need a clearer picture of your social media presence, take our online presence self assessment today.

Answer These 8 Questions to Analyze Your Business’ Social Media Presence

1. Which social media sites are you currently on?

Businesses should be active wherever their audience can be found, and this includes all the popular social platforms. Along with reaching customers, authoritative links from major social sites will have positive search engine optimization (SEO) benefits for the business’ website.

2. Which social media sites are your customers using?

You can maximize your available resources by targeting the platforms your customers use most. Facebook might be the most popular site, while a clothing brand (for example) might find a more active user base on Instagram.

3. How many Facebook followers does your business’ page have?

While follower count isn’t the only metric to consider, it is a good way to measure growth. If you are providing value on your business’ page and promoting it effectively, you should always be able to find an audience on Facebook.

4. How many posts are you publishing each week?

Consistency is a critical part of a business’ online reputation, so irregular posting is a quick way to lose audience interest. Remember, you have the chance to drive traffic to your website every time you post on social media.

5. Are you boosting posts?

Boosting a Facebook post allows you to increase reach and target audiences more accurately. If your content can add value to your audience and drive more sales, boosting the post is a cost-effective way to maximize its impact.

6. Do you have a Like campaign?

Likes signal to audiences that a piece of content is popular and worth their time. Unfortunately, many brands struggle to organically get social media visibility. A Like campaign could be the answer to issues with engagement.

7. What is your total reach in the past 28 days?

Monitoring social media reach will give you valuable data on the number of unique visitors looking at your content. Businesses need to start tracking total reach to find out if their strategies are working.

8. What is your total engagement in the past 28 days?

Similar to reach, total engagement will show if your content is resonating with audiences. For example, our content writing services are often used to create content for infographics. Tracking user activity for the infographic will show if customers are interested in this type of content.

Start Building Your Online Presence Today

Could your business benefit from increasing its online presence? At Rocks Digital, we have a range of services that can help improve your online presence, reputation and SEO footprint. To find out more, request an online evaluation or call (214) 989-7549.

Online Presence Self Assessment Quick Links

Assessing Your Website for Viability – Part 1
Assessing Your Google Business Profile for Local Visibility – Part 2
Assessing Your Business Online Reputation – Part 3
Assessing Your Business’ Social Media Presence – Part 4 (You are here!)
Assessing Your Business’ Local SEO Footprint – Part 5

Lissa Duty

Lissa Duty is Social Media Coach, Author, Speaker & Trainer. 20 years of marketing, administrative and management experience working to grow your business.

More Posts

Download Our SEO Guide

Created in a joint partnership with Advice Local, this guide — What You Need to Know About SEO — provides an introduction to SEO concepts, strategies and best practices for optimizing a website. Complete the form below and get instant access.

    ROCKING DIGITAL SERVICES

    Web Design & Development

    Your website needs to be aesthetically pleasing and functional. We build websites for desktop and mobile that are both.

    LOCAL SEARCH & SEO

    Your website needs to attract search engines and consumers. We are experts in local search and SEO, and can make that happen.

    CONTENT CREATION & MARKETING

    Anybody can write words on a page, but can they write content that integrates SEO best practices and converts? We can.

    Here’s What our CLIENTs have to say

    [RICH_REVIEWS_SHOW num="all"]

    Their Local Business Websites Rock

    ★★★★★
    Rocks Digital knows how to build local business websites that convert prospects to customers. Not only do I recommend them to work on my reputation management client’s websites, but they work on the Reputation Sensei brand, too.
    - Chris Snellgrove

    They Customize Their Solutions

    ★★★★★
    Rocks Digital customizes to meet their client’s needs. We needed our existing website optimized for search. We are now placing for more industry keywords and continue to improve. They consult with our in-house team on content optimization, manage our GMB listing & more.
    - Greta Valenti

    Highly Recommend

    ★★★★★
    Rocks Digital manages not only the Association of Directory Publishers website, but our Trusted Local Directory. From helping us get our event information on the website to producing guides, blogs and new content, they have what it takes.
    - Cindi Aldrich
    [RICH_REVIEWS_FORM]

    LATEST BLOG POSTS

    LOCAL VISIBILITY REPORT

    Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.

    To get these answers right now, just enter your business name below to run our FREE
    visibility report.


    Need a facelift
    for your website? More search traffic? Need to blog, but don’t have time?

    Our Digital Services Could Be For You