Lissa Duty

Assessing Your Business’ Social Media Presence – Self Assessment Part 4


Every business needs a strong social media presence in everything from connecting with consumers and building brand awareness, to solving customer service issues and increasing sales. Content marketing is the leading driver of sales for countless businesses, and social media posts are a key channel in any social media strategy. Sadly, many brands are struggling to get the results they want, but they don’t know how to fix the problem. If you need a clearer picture of your social media presence, take our online presence self assessment today.

Answer These 8 Questions to Analyze Your Business’ Social Media Presence

1. Which social media sites are you currently on?

Businesses should be active wherever their audience can be found, and this includes all the popular social platforms. Along with reaching customers, authoritative links from major social sites will have positive search engine optimization (SEO) benefits for the business’ website.

2. Which social media sites are your customers using?

You can maximize your available resources by targeting the platforms your customers use most. Facebook might be the most popular site, while a clothing brand (for example) might find a more active user base on Instagram.

3. How many Facebook followers does your business’ page have?

While follower count isn’t the only metric to consider, it is a good way to measure growth. If you are providing value on your business’ page and promoting it effectively, you should always be able to find an audience on Facebook.

4. How many posts are you publishing each week?

Consistency is a critical part of a business’ online reputation, so irregular posting is a quick way to lose audience interest. Remember, you have the chance to drive traffic to your website every time you post on social media.

5. Are you boosting posts?

Boosting a Facebook post allows you to increase reach and target audiences more accurately. If your content can add value to your audience and drive more sales, boosting the post is a cost-effective way to maximize its impact.

6. Do you have a Like campaign?

Likes signal to audiences that a piece of content is popular and worth their time. Unfortunately, many brands struggle to organically get social media visibility. A Like campaign could be the answer to issues with engagement.

7. What is your total reach in the past 28 days?

Monitoring social media reach will give you valuable data on the number of unique visitors looking at your content. Businesses need to start tracking total reach to find out if their strategies are working.

8. What is your total engagement in the past 28 days?

Similar to reach, total engagement will show if your content is resonating with audiences. For example, our content writing services are often used to create content for infographics. Tracking user activity for the infographic will show if customers are interested in this type of content.

Start Building Your Online Presence Today

Could your business benefit from increasing its online presence? At Rocks Digital, we have a range of services that can help improve your online presence, reputation and SEO footprint. To find out more, request an online evaluation or call (214) 989-7549.

Online Presence Self Assessment Quick Links

Assessing Your Website for Viability – Part 1
Assessing Your Google Business Profile for Local Visibility – Part 2
Assessing Your Business Online Reputation – Part 3
Assessing Your Business’ Social Media Presence – Part 4 (You are here!)
Assessing Your Business’ Local SEO Footprint – Part 5

Lissa Duty

Lissa Duty is Social Media Coach, Author, Speaker & Trainer. 20 years of marketing, administrative and management experience working to grow your business.

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