From quality content creation to website revamps and redesigns, a lot goes into an effective SEO strategy. If you’ve struggled to make an impact on search results before, it’s easy to question the value of SEO. However, a well-planned campaign can deliver substantial returns that pay you back many times over.
To show you a real-world example, we’ve created the case study of a food allergy client who saw dramatic results after we rebuilt the website and implemented an ongoing SEO campaign. This is one of many clients we showcase in our digital marketing agency portfolio.
What Is the Value of Good SEO?
We’ve included a PDF of our complete SEO case study at the end of this article. But first, let’s explore why SEO matters for a business trying to reach more customers.
SEO Helps Drive Website Traffic
Increased traffic means more visitors are introduced to your brand, products and services. With an optimized sales funnel you can expect to convert many of these people into leads, sales and customers. And as you can see below, we were able to greatly increase clicks from search results. We did this with tightly optimized title tags, descriptions and content creation, among other strategies.
SEO Changes Will Improve the User Experience
Our recent infographic examined unlocking SEO success. And without question, the user experience is central to this process. For our food allergy client we completely rebuilt their website to lower bounce rate, increase engagement, improve navigation and create longer sessions. A better user experience leads to more page views, as shown below.
SEO Enhances Brand Recognition
Brand recognition is vital in developing a prominent market presence. When consumers see a brand repeatedly, the increased familiarity and trust invariably lead to more clicks and more sales. And by creating consistent, high-quality content that integrates Google’s EEAT (experience, expertise, authoritativeness and trustworthiness), your brand will be seen repeatedly.
Effective SEO Gives Businesses a Competitive Advantage
Most users don’t tend to look too far down the search results, let alone venture past the first page. The value of SEO can be seen when your business reaches one of the top search positions for high-volume keywords. For our food allergy client we delivered many placements in the all-important top three spots, including some of the most prized keywords in the industry.
SEO Delivers Content for Users
Publishing fresh blog posts with industry relevance and a keyword focus is key to a successful SEO strategy. When you consistently follow this strategy, Google rewards you with placements for a wide range of industry-related keywords. As demonstrated below, our SEO services delivered strong results across thousands of keywords.
A Website Revamp That Delivers SEO Results
For expert insights into our optimization techniques and all the details on how we transformed a client’s results, download our food allergy SEO case study. Our team is ready to discuss all your website redesign and SEO needs. Call Rocks Digital at (214) 989-7549 or request a website evaluation.
