Authenticity is in – traditional marketing is out. Keep customers rolling in by being you. Tell a story to grow your list. Make sure your brand has a purpose. We all recognize these phrases, because frankly we hear them consistently. The challenge is in the “how.” How
Every business out there wants to dominate Google local search and, to accomplish this, you need to use reviews and ratings in conjunction with other search tools, such as optimizing your location pages on directory and social networking sites. These are ways that your business
Learn how to survive the global economy by thinking “glocally,” meaning think global and serve local. “Globalization is becoming a business imperative for survival and growth,” as referenced in my book, GLOBALIZATION: America’s Leadership Challenge Ahead. Is this how you currently view the business world
Writing quality content that is SEO friendly and gets search preference is only half the battle in today’s day and age of blogging content. You need to drive traffic to your blog and social media is one of the best ways to do that. You
Imagine your car needs a repair and you don’t know of any good auto shops in your area. Or let’s say, you’re hungry on a Saturday evening and dying to try some place new—how about a Mexican restaurant with killer margaritas. Google and Local Search
Social media makes it easy to host and run a contest. There are some key elements you must include in your social media contest to make it work. Launching a promotion, if done right, is a great way to introduce consumers to your brand in
So many blogs or articles about SEO focus on what you should do, but we decided to turn the tables a bit and look at what you should not do. 10 SEO Mistakes It’s time to check your ego at the door and be ready
Using Google Plus Hangouts for your business is a no brainer! For years business owners have been using the rising Social Media sites – Facebook, Twitter, MySpace, YouTube and Skype to increase their online presence. These social networking sites have helped savvy businesses to grow their
Oh my goodness – if I don’t see it once I see it often, and it saddens me to no end to see highly successful business professionals presenting themselves on social media in a negative way, specifically with Facebook rants. Zig Ziglar said it best,
The term Newsjacking, coined by David Meerman Scott refers to the act of leveraging a big news story or popular event to draw attention to your own content, product or brand. Newsjacking Done Right Oreo’s did it right with their Facebook post during the 2013
Getting views on YouTube is an essential part of growing your audience. The more views you have on a given video the more likely YouTube will reward you by being recommended as a suggested video on other videos. These are three simple methods that you
Are you tired of coming to the end of a workday and feeling like you didn’t get everything accomplished you planned to? Learning how to delegate tasks will improve your productivity and shorten your to-do list. Whether you are an employee or small business owner,
Have you really looked at your content marketing strategy lately? Are you writing informative blog posts, white papers and case studies about your products or services? Are you sending out regular social media updates about the benefits and features of your company? Have you done everything
Summer is here which means it’s vacation time. Some folks travel for business year-round and you may be traveling to a great marketing conference! (You ARE planning to attend Rocks Digital, right?) Being prepared is essential for many business people so they can work while
Each year I get the privilege of planning one of the largest digital marketing conferences in Texas! I am going to be honest and share with you that it is not easy. Pulling together a spectacular Social Media Day celebration that WOWs the attendees and
In sales, it’s all about doing what you know each and every day. Rome wasn’t built in a day and your sales quota won’t grow that quickly either. Whether you are a veteran climber in the sales field or a newbie traveler, the same steps
Whether your focus on mobile comes from the recent Google update, sometimes referred to as Mobilegeddon, or simply the knowledge and acceptance that more people access content online from a mobile device, the bottom line is mobile must be considered when creating a content strategy.
Facebook Instant Articles is the newest addition to Facebook. What is Facebook Instant Articles you might ask? Well, Facebook has given the opportunity for publishers to post their articles onto Facebook’s news feed. You can watch the cool video on the introduction which shows National
Newsletters – whether in print or online – are a great way to stay in touch with your customers & prospects while building long-term relationships with them. How to write newsletter content that is effective can be a challenge. A good promotional newsletter offers valuable,
Blog posts aren’t just meant to be written. They’re also meant to be read and shared, but what are the best social sharing websites? There actually isn’t any one “right” or “best” place. In fact, there are a number of websites where you can share
Your website needs to be aesthetically pleasing and functional. We build websites for desktop and mobile that are both.
Your website needs to attract search engines and consumers. We are experts in local search and SEO, and can make that happen.
Anybody can write words on a page, but can they write content that integrates SEO best practices and converts? We can.
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You need a solid foundation for success online, and our tracking & optimization services get it done.
From logo design to your business card, brochures – and everything in-between for print & web – we can help!
A website content plan sets out what a business should work on first. But when priorities change, the order of that work should change too.
We’ve talked recently about how site plans and content maps help organize a website. The next question is how the work they identify becomes a
Planning website content takes more than brainstorming topics and writing pages. Businesses also need to know where those pages belong on the website and how
Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.
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