So I’ll explain briefly the core motivations used to drive behavior and give examples of how to apply gamification techniques in retail, personal care and online businesses. Still reading? Or has your mind drifted off to a social platform, interactive game or phone app? Don’t
Let’s face it. If your blog posts aren’t attracting readers, you’re wasting your time. This post explains how to practice blog promotion using social media so you will have readers. “If you post a blog on your website, does it make a sound?” — Age-old
If you’ve been working in sales for at least a day, you have likely made sales mistakes. While we all know that mistakes happen, we do not like to be the reason behind them. Types of Sales Mistakes What types of sales mistakes am I talking
Like it or not, the web is made up of links—and many different link types. Links from one web page to another. Even a search engine’s results are really just a list of links to other websites. Links are the lifeblood of the internet–without links,
When you think of marketing promotions, a newsletter may not be the first thing that comes to mind. However, it can be a great tool for building and nurturing relationships with clients and prospects. As Lila Freilicher explained in her article “Newsletters Can Build Your
Many business owners ask themselves this question every day! Usually these are business owners who have either (A) not invested in a search engine optimization (SEO) specialist, or (B) have hired one that claims to know what they’re doing, but they really don’t! (I know,
We’ve all heard about the explosion in mobile internet usage. More than half of all Google searches are from mobile devices. And, users spend 90% of their mobile phone time in apps, according to Lance Bachmann in his 2016 Rocks Talk. Yikes! Your business needs a
If you’re a business owner, you likely already have an online community whether it’s your blog, a Facebook group or an active Twitter account. Community management is one of the most challenging roles you can have. Your success relies on quick decisions, driven by your
Does social media have more potential to build our self-esteem or to tear it down? Do you use it to set your goals and reach your goals? Or are you discouraged by what you see from others? Selfie-made Superstars We are all tired of selfie
Yep, it’s Lissa Duty coming to you live from the 2016 Big Design Conference. This is the fourth year I have been lucky enough to present at Big D (and plan the SEO and Social Marketing track). If you haven’t attended this conference before you
Marketers love using Google AdWords because it can be highly effective. But it can be costly, depending on the industry and keywords used. There’s another tool in your marketing toolbox that might drive better results with your marketing dollars. I’m talking about YouTube advertising. Combining the
Calendars are again filling up with invitations to network now that summer is past. Do you make an effort to prepare for your networking events, or dash out the door at the last minute? A little preparation goes a long way toward a better meeting
When it comes to building a website for consumption, using WordPress pages and posts make perfect sense, but what is the difference between the two and which is better for SEO? When putting new content on your website you would put long term information on
One of my pet peeves is the use of the Rolodex. In many cases it is not been used effectively as an important business tool. And now in the modern era, the Rolodex has been further reduced to little more than an electronic repository for
If I am correct, you want to help others and I want to help you in making your business more successful. Writing inviting content that is compelling and converts prospects to clicks and customers is key. In this post, I want to motivate the copywriter
Social media marketing can be super time consuming and there is always something to do. When you are designing the social media strategy for your business it is imperative to make preplanning (with a content calendar) and social media automation a focal point. If you
Local businesses need to get noticed by their customers to survive and thrive in the competitive business market. One way to do this is to include active and passive link building as part of your digital marketing strategy. Let’s Explore Why Link Building Matters Links
Are your tweets real-time ready for Google? Using Twitter for business has always been a powerful digital marketing strategy, but even more so now. Learn WHY and HOW to get real-time results in this blog post. Did you hear a few weeks ago about Google
Rocks Digital is growing leaps and bounds and with this excitement, I am proud and humbled to announce Loren Baker, founder of Search Engine Journal as keynote speaker at the 2015 Rocks Digital Marketing Conference. Read the full press release here. Get to know more
Pretty much everyone has, at some point, had “a case of the Mondays” (which is a phrase used to describe someone that has a bad mood when he or she comes into the office on Monday). Try out these time management tips and turn Monday
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Writing business website content isn’t limited to sales-focused copy. The most successful websites also educate visitors with blogs, guides, FAQs and other resources related to
As the volume of content published online continues to grow, agencies that provide content writing services face higher expectations than ever before. Businesses need helpful
Not every piece of website content serves the same purpose. At Rocks Digital Marketing, our content writing services include creating pages to achieve our clients’
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