Now that your website is mobile-friendly, can you sit back and relax? Maybe, maybe not. The next big thing in mobile web is Accelerated Mobile Pages. Rocks Digital Editor Laurie Shook discusses the implications of AMP with Beth Kahlich, SEO Trainer and Digital Marketing Consultant.
Every product or business venture needs a strong value proposition. To be effective, that value proposition must answer the WIFM question. “What’s in it for me?” — Title of five different songs by five different recording artists Way back in the 20th century, a grad
Everywhere you look today, you’re hit with news coverage, ads and opinion pieces about the upcoming presidential election. You may be fed up with politics, but have you ever considered how campaign strategy and tactics relate to business? There are some clear presidential campaign lessons
The saying, “It’s not how you start, it’s how you finish” is wrong when it comes to building a successful business. If this were true, then why do the majority of new businesses fail in the first 2-3 years? In my opinion, starting well is
There are a lot of things that go into making a successful email marketing campaign. And sometimes, in spite of all the planning and hard work, email marketing campaigns still fail. It might be difficult to catch on at first, but if you’re starting to
So I’ll explain briefly the core motivations used to drive behavior and give examples of how to apply gamification techniques in retail, personal care and online businesses. Still reading? Or has your mind drifted off to a social platform, interactive game or phone app? Don’t
Let’s face it. If your blog posts aren’t attracting readers, you’re wasting your time. This post explains how to practice blog promotion using social media so you will have readers. “If you post a blog on your website, does it make a sound?” — Age-old
If you’ve been working in sales for at least a day, you have likely made sales mistakes. While we all know that mistakes happen, we do not like to be the reason behind them. Types of Sales Mistakes What types of sales mistakes am I talking
Like it or not, the web is made up of links—and many different link types. Links from one web page to another. Even a search engine’s results are really just a list of links to other websites. Links are the lifeblood of the internet–without links,
When you think of marketing promotions, a newsletter may not be the first thing that comes to mind. However, it can be a great tool for building and nurturing relationships with clients and prospects. As Lila Freilicher explained in her article “Newsletters Can Build Your
Many business owners ask themselves this question every day! Usually these are business owners who have either (A) not invested in a search engine optimization (SEO) specialist, or (B) have hired one that claims to know what they’re doing, but they really don’t! (I know,
We’ve all heard about the explosion in mobile internet usage. More than half of all Google searches are from mobile devices. And, users spend 90% of their mobile phone time in apps, according to Lance Bachmann in his 2016 Rocks Talk. Yikes! Your business needs a
Jessica Rector, keynote speaker, presented “Creating Your Ideal Audience Offline and Online” at #DFWRocks2014. A few of the highlights of her presentation are listed below. Discover the proven techniques to create your ideal audience, find them in large qualities, and accurately market to them. Identify Who You
This is what I’ve been saying all along. Punctuation saves lives! Thanks @BernieColeman for the PSA! #DFWRocks2014 pic.twitter.com/ItelEYXslO — Natalie K. Gould (@nataliekgould) June 29, 2014
We bring you this breaking news: If you’re creating content and don’t have an audience or engagement plan. Please stop!! Consider this your official cease and desist.
Dean Lindsay, keynote speaker, presented “Cracking the Networking CODE” at #DFWRocks2014. A few of the highlights of his presentation are listed below. Dean Lindsay’s The 6 P’s of Progress The first networking function Dean ever attended, the first person who approached him asked “Do you have vinyl
Eric Tung, keynote speaker, presented, “Social Content that Engages”, at #DFWRocks2014. A few highlights of his presentation are listed below. Social Media is Social Content that Engages the Audience There are many ways to make your content very engaging with your audience. Adding images, graphs, quotes
Come on, selfies are just part of the #funblogger job description.
Who else could have a full presentation prepared should a speaker not show? J.R. Atkins is who. Talking all things social media marketing and social networks to watch (ever considered MeetUp for your social media marketing strategy?). It’s like he does this professionally or something…
Organizer Lissa Duty said she needed an “Easy Button” this week, so she gave one to Tifany. Here’s to an “easy” week ahead, Tifany! (And for the record, you make planning this awesome event look easy, Lissa!)
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We’ve talked recently about how site plans and content maps help organize a website. The next question is how the work they identify becomes a
Planning website content takes more than brainstorming topics and writing pages. Businesses also need to know where those pages belong on the website and how
Most business owners assume that more content means more visitors and better search visibility. But a website content strategy only works when it starts with
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