The Importance of Reviews for Local SEO In the past, reviews weren’t as important to local SEO, but now reviews can make or break your local SEO. For example, I have tattoos and sometimes I like to look through listings for places to get a
Hugo D. Aviles On How Blockchain is Transforming Digital at Rocks Digital 2018 A little bit about Hugo D. Aviles: Born in Quito, Ecuador Co-founder of iBoss Ventures, Blockhash and CardConnect-FDIS-Tampa An Overview of the Digital Media and Advertising Industry 209 billion dollar global digital
The Evolution Timeline of Local Search 100 A.D. Started with The Roman Bazaar. 50 million people were in ancient Rome during this time. 1970s ARPANET was the first indexer for the internet. The main purpose, at first, was to connect computers at research institutions, funded
Do you want to generate marketing buzz for your new product or service? Are you launching a new product, or have an existing offer and wish to use buzz marketing to increase adoption and sales? This article will discuss the definition of buzz marketing, its
With the pandemic and various other dramatic events, 2020 was a crazy year. However, when we look on the bright side, we see that while the world was mostly shut down, it gave us a little more time to brush up on our digital marketing
What are the two biggest challenges that customer success teams are facing? It is to multiply consumer profiles and increase customer lifetime value (CLTV, CLV, or LTV). Indeed, for many marketers, expanding CLTV is their number-one priority since it helps build long-term relationships and boost
If you’re getting traffic to your business’ website, does it really matter if your search engine optimization strategies are not up to par? You bet it does. Just imagine how much more business you would be getting if you were sending all the right signals
Another Rocks Digital Conference has successfully wrapped up. The wonderful speakers have spoken, and we have all done our best to absorb their wisdom – which is a bit like trying to get a sip of water from a fire hose! As a live blogger,
The Kimono Is Open was presented at the 2019 Rocks Digital Marketing Conference by Marty Weintraub. Here are the takeaways from his session. Integrated Marketing Is a Matter of Survival (Integrated= with various parts or aspects linked or coordinated) Ample % of marketing success integrates
Local Search Success in the Age of Automation was presented at the 2019 Rocks Digital Marketing Conference by Joe Youngblood. Here are the takeaways from his session. The age of automation is coming, whether you like it or not. Self-driving cars are a example of
The Voice Search Resolution was presented at the 2019 Rocks Digital Marketing Conference by Abhi Vyan. Here are the takeaways from his session. You used to open your phone, open an app, add things to your cart, and complete the purchase. Now you just say
The Opening Keynote Panel was presented at the 2019 Rocks Digital Marketing Conference with moderator Giovanni Galluci and panelists Heather Nichols, Nicole Wight, and Cameron Gawley. Here are the takeaways from this session. Our day began with a panel discussion regarding Facebook. Giovanni noted that
When it comes to securing high-quality, authority-building citations for your business, data aggregator submission services are hard to beat. These platforms distribute consistent business data across directories, mapping services, search engines and apps throughout the web. Despite this, they’re often overlooked even though many third-party
When most businesses plan their content strategy, resource page content writing is either an afterthought or is left out entirely. However, resource pages can actually offer something that blogs and service pages aren’t designed to cover. While blogs drive traffic and service pages drive conversions,
Building a new website is an important stage for any business, but what happens after launch matters just as much. Unfortunately, many businesses do not realize how much WordPress website maintenance is involved until it’s too late. By the time issues become apparent, your website
As the most popular content management system in the world, WordPress powers nearly half of all websites. But without hiring a WordPress development agency, most businesses never tap into its full potential. When your brand’s reputation and online visibility are on the line, who builds
If your website isn’t using landing pages, you may be missing one of the most powerful ways to convert visitors into customers. Professionally written landing page content removes distractions and drives visitors towards one single action. Without navigation, sidebars and footer elements, your content is
From researching a topic to finding a business, asking questions is one of the main ways people browse the internet. Consumers use question-based searches to solve problems and compare options every day. However, FAQ page content writing is an overlooked component of many website strategies.
Without a doubt, an updated Google Business Profile (GBP) is key to a business’ local visibility. But claiming, verifying and maintaining a Google Business Profile with the correct hours, location, categories and fresh, engaging content can be an additional burden for already overworked business owners.
Many businesses are aware of untapped demand from customers in surrounding cities who are actively searching for their services. With professional city page writing services, digital marketing agencies can help you reach these customers at the moment their intent is highest. When set up correctly,
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We’ve talked recently about how site plans and content maps help organize a website. The next question is how the work they identify becomes a
Planning website content takes more than brainstorming topics and writing pages. Businesses also need to know where those pages belong on the website and how
Most business owners assume that more content means more visitors and better search visibility. But a website content strategy only works when it starts with
Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.
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