Eric T. Tung won a bottle of Memphis BBQ sauce during Amy D. Howell’s keynote speech. This just goes to show that in the end (or in Texas), neither content nor SEO are king, BBQ is. Photo cred: Scott Peek Photography
If it connects to Facebook, I count it as a social network. And that’s my justification for spending the lunch time advancing levels on this endless game. Also to show people my party trick: using three Apple products at once.
Mastering E-Mail Marketing: Converting Prospects to Customers as presented by Patty Farmer Close your eyes and imagine having all your contacts from Google, Twitter, and Facebook all on your e-mail list. The thing is that you can have all your other accounts closed down, but NO
Amy Howell, keynote speaker, presented “Telling Your Story Online: How Social Media Has Changed News & PR” at #DFWRocks2014. A few of the highlights of her presentation are listed below. Social Media Has Changed News and Public Relations Posting online is: Global Permanent Discoverable (in
We interrupt this program for a brief #ShoeShaming announcement. Ms. Duty wore her squeaky shoes today and was seen wandering around barefoot. The #funblogger warrants this a misdemeanor worthy of a short blog post and photo (because we’ve told her that although the shoes are
Addison’s Mayor and presenting the Social Media Day Proclamation to Lissa Duty Mayor of Addison, Todd Meier, declared June 30 “Social Media Day.” He read the Uber Official Proclamation this morning at the opening of Day 2 of DFW Rocks Social Media 2014. Stay tuned for
Shelly Kramer, keynote speaker, presented “Social Media or Content Strategy? Not What you need. Not By a Long Shot” at #DFWRocks2014. A few highlights of her presentation are listed below. Your Brand is the Relationships You Create With Customers – Not Social Media or Content Strategy Your brand
Who says you can’t multitask while listening to the keynote speaker of day 1 of this conference? The Quicken Loans National vs. Shelly Kramer: Who will win?? #busted
Shelly Kramer and Her Facebook Insights Ok ok ok, here’s the REAL reason no one is interacting with our social media posts: 4.75 billion pieces of content shared on Facebook Shelly Kramer did the math for you: “3,298,611 pieces of shared content per minute on
Lissa Duty and John Nosal, keynote speakers, presented “LinkedIn: Your Professional Network to Create Connection and Opportunity” at #DFWRocks2014. A few of the highlights of their presentation are listed below. Using LinkedIn to Create Connections Don’t just use the generic “I want to connect with you” message
Steve Kuntz passed out gold medals in his “Maximizing Your Online Productivity” talk. I presume this medal holds special powers that will help me be a productivity master when I wear it.
Sandra Dee Robinson, keynote speaker, presented “Realize the Worth in Your Powerful Personal Presence On Camera, and Off!” at #DFWRocks2014. A few of the highlights of her presentation are listed below. Five Tips to Create a Powerful Personal Presence on Camera Show Your Passion Share Your Story
Can SMART goals produce dumb results? The short answer is yes. But the better question to ask yourself is “How can we keep this from happening to us?” What are SMART Goals? SMART goals are Specific, Measurable, Achievable, Relevant and Time-bound. The main problem with
When you want to improve your conversion rate and earn more sales than ever before, you will need to optimize your call-to-action – a key component of the customer journey. Although the way you ask your prospects to buy your product or service is vital
Every business today is striving to create a marketing strategy, and a social media marketing strategy is part of that. 66% of marketers are enjoying enhanced lead generation benefits using social media. However, this seems to be a daunting task, especially for new business owners
Is a picture worth a thousand (marketing) words? Most of the time, when we think about social media for business, we tend to think of Facebook, Twitter and LinkedIn. There are a couple of other platforms that can be employed for business (if you take
Third party reviews and testimonials have always been a powerful driver of brand credibility, but a business stands to gain the most credibility when a customer is recommended by someone they know. This is customer advocacy that every business needs. Before the advent of social
Better hear me out on Integrated Marketing Communications. Why? Well, I’m an old man. I took Pascal in high school. (Go ahead and Google it, I’ll wait.) I typed my college papers on a typewriter/word processor hybrid. I hung out in MUDs and MOOs before
Are you struggling with social media productivity? Daily online marketing tasks overwhelming you so much you can’t tell what to do next, or where to turn your attention to? Before you bang your head on the wall out of frustration, be assured: there is a
Is a branding guide really necessary? Well, marketers talk about branding all the time: how it can generate excitement, how it makes promotion easier, how it builds loyalty – it’s important. But whether you’re working on rebranding your business or you’re just starting to build
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We’ve talked recently about how site plans and content maps help organize a website. The next question is how the work they identify becomes a
Planning website content takes more than brainstorming topics and writing pages. Businesses also need to know where those pages belong on the website and how
Most business owners assume that more content means more visitors and better search visibility. But a website content strategy only works when it starts with
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