Social media changes fast. Remember MySpace from the social media Stone Age? Once you mastered the ins and outs of Facebook, LinkedIn, and Twitter, then Instagram and Snapchat come along. To stay grounded amidst the constant change, I like to take refuge in some classic
Where does improving your advertising, sales and marketing results rank on your company’s “bucket list” items? If having a marketing focus is not one of your top priorities, then you’re putting the business at risk! “I don’t have the money to invest in marketing right
– As a savvy marketer you know that it’s important to understand who you’re talking to before you begin marketing. However, understanding your ideal client involves more than knowing their demographics or even their lifestyle information. You must know how aware they are of your
We all have them. Sure, we use a domain name for our website. But, most likely, you own more than one. You might even own more than a few–or even hundreds of domain names you aren’t using right now. Essentially, domain names are virtual real
Have you noticed the buzz about influencer marketing? Influencer marketing uses online influencers to create word of mouth to promote a brand or product. First, let’s discuss reasons for the rise in influencer marketing. Then I’ll address micro influencers specifically. Increase in the use of
Twitterfeed is Going Away – Dlvr.it is Here to Stay. Now that I got that out, let’s talk about social media automation and RSS feeds. Keeping social media accounts active is one of the most important components of having success with social media. With that
In recent years marketing automation tools have evolved to provide business owners and marketers with vast amounts of real time data that enable them to learn more about their customers. Aside from this they also help you get more done, in less time – what’s
Do you consider your website’s homepage an engaging window into your business? Or is it more of a joke? “Hey kids! What’s the deal with homework? You’re not workin’ on your home!” — Jerome Allen Seinfeld Think of your company’s website as a stand-up comedy
You’ve tried every trick in the book, you’ve done your homework, and you stuck to the plan. But your once growing business is still stagnating. Don’t panic! Many developing companies go through this stage, probably more than once. Take a deep breath and rethink your
Mobile ordering apps have taken the world by storm, with a deluge of downloads. You want proof? When Chick-fil-A released its new mobile app, it hit #1 in the app store, with over a million downloads in just 3 days. Mobile ordering apps allow you
Entrepreneurs and business owners hear all the time that we should be automating things in our business. And there are many areas where automation or even artificial intelligence can be helpful: Email Management Marketing Appointment scheduling Call Management Social Media And really, having sales funnels
If you’re searching for clear cut guidance on the ideal length for your blog posts, this answer probably won’t make you happy, but it’s the truth. There is no right “length” of an article. Whether you’re measuring that length by word count, number of images,
An old saw that still rings true says “you learn something new every day,” and while this is indeed true for most everyone, it’s especially important for those of us in digital marketing. To Succeed in Digital Marketing… Always be curious Aways be learning Always
Whеn it comes tо ѕосiаl mеdiа ROI, many businesses find it diffiсult to directly connect the rеturnѕ with thе invеѕtmеnt. Rеturn оn invеѕtmеnt iѕ mеаѕurеd in mаnу wауѕ. Uѕuаllу it can be dеtеrminеd thrоugh fасtоrѕ thаt аrе fаirlу straightforward аnd quantifiable. Sосiаl media rеquirеѕ time,
The rise of voice search has brought some fascinating changes to search engine optimization (SEO). This change in search trend has many marketers wondering about the future of SEO. An article by Wesley Young published by LSA Insider shows that voice search has skyrocketed over
When most companies start thinking of their digital marketing, they immediately turn to social media – as opposed to Google Analytics. Many now know how much time and effort it takes, along with the amount of money it takes to make a campaign, but everyone doesn’t
Before we get into Facebook boosting, consider this – our Facebook News Feeds are more crowded than ever. It is no secret that over the years Facebook has made many modifications to their algorithms to shorten the organic reach of a post. This decline in organic
You may have noticed by the abundance of school buses and backpacks that it is back-to-school time. Is it time for you to go back-to-school to improve sales? Let’s take a look at your current situation, and evaluate what you would change if you were
If you’re a business owner, you know how valuable good branding can be, and logo design is an integral part of branding. If you’re thinking about changing the image of your company, you should answer a few questions first: Did you put little effort on
In the business world, we always hear mantras like “The customer is always right” and “Your satisfaction is our top priority,” so it would seem that most are well-aware of the importance of customer service. Be Fast, Be Flexible for Online Customer Service However, sometimes
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A website content plan sets out what a business should work on first. But when priorities change, the order of that work should change too.
We’ve talked recently about how site plans and content maps help organize a website. The next question is how the work they identify becomes a
Planning website content takes more than brainstorming topics and writing pages. Businesses also need to know where those pages belong on the website and how
Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.
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