Erin Smith started her entrepreneurial journey more than 13 years ago when she started investing in real estate across the country. Since then, she has started several other businesses, in various industries, and sold them. After being told time and time again by others they
In 1979, Gary started his first brick-and-mortar retail store, then in 1996 launched his first e-commerce site. He produced his first podcast in 2004 and in 2006 Time Magazine included one of his websites as one their “50 Coolest Websites” of the year. Gary will
Caz Gaddis helps creatives and entrepreneurs to “craft their real self into their ideal self” through purposeful, personal brand storytelling strategy and breakthrough coaching. She launched SelfCrafted™ Media, LLC to serve people who are totally into crafting their purpose. Caz gives them tools and and
Mitch Todd is the creator and host of The Sci-Fi Maker Show: a podcast for science fiction filmmakers. He is also a co-founder and co-organizer of Podcast Movement, the world’s largest podcasting conference. As an online media marketer, he works with entrepreneurs and small businesses
If you had a dollar for every time you heard, “Search engine algorithms change all the time,” you’d probably be a millionaire. Just when you think you’ve aced it and have complete understanding, something changes… again. However, one basic component has remained steady over time,
If you are like the majority of us, I’m sure you’ve spent time on social media. Whether it is for business productivity or for your personal life, you’ve likely encountered the people the online community refers to as trolls. Like their fairytale counterparts, these people
It was last August when Google introduced major changes to the local pack feature. The search giant debuted the 3-pack for desktop search results, mirroring their greatly used mobile platform, and making those coveted top three search results even more important to local businesses. The
During his ten-year career in digital marketing Neil Lemons has worked with brands such as Starbucks, AT&T Wi-Fi, P&G, Roots, Feed The Children, Gerber Childrenswear, GORE-TEX®, CURE International, Diamond Doctor, Texas Teachers and more than 100 small- and medium-sized business Currently he directs digital strategy
Randy Krum is an infographics and data visualization designer, author of the book, “Cool Infographics: Effective Communication with Data Visualization and Design,” instructor of Infographics and Data Visualization Design at SMU’s Continuing and Professional Education program (CAPE), and organizer for the DFW Data Visualization &
Mike is the online marketing master, famous for helping business owners improve their online marketing results. Mike’s no-nonsense approach centers around marketing principles that eliminate overhead and wasteful ad spend. With more than 15 years of local media experience under his belt, Mike is a
Taylor Bare is CEO of TaylorMade Web Presence, a website and online presence development company. He has an extensive background in search engine optimization, WordPress site development and web tools training for entrepreneurs. He’s also helped companies reach the first page of Google and increase
Ruth Burr Reedy is the Director of Strategy at UpBuild, an SEO agency specializing in technical SEO, advanced web analytics and conversion rate optimization. Ruth lives in Oklahoma City, Oklahoma. She can be found tweeting at @ruthburr. Ruth has been working in SEO since 2006;
An old saw that still rings true says “you learn something new every day,” and while this is indeed true for most everyone, it’s especially important for those of us in digital marketing. To Succeed in Digital Marketing… Always be curious Aways be learning Always
Whеn it comes tо ѕосiаl mеdiа ROI, many businesses find it diffiсult to directly connect the rеturnѕ with thе invеѕtmеnt. Rеturn оn invеѕtmеnt iѕ mеаѕurеd in mаnу wауѕ. Uѕuаllу it can be dеtеrminеd thrоugh fасtоrѕ thаt аrе fаirlу straightforward аnd quantifiable. Sосiаl media rеquirеѕ time,
The rise of voice search has brought some fascinating changes to search engine optimization (SEO). This change in search trend has many marketers wondering about the future of SEO. An article by Wesley Young published by LSA Insider shows that voice search has skyrocketed over
When most companies start thinking of their digital marketing, they immediately turn to social media – as opposed to Google Analytics. Many now know how much time and effort it takes, along with the amount of money it takes to make a campaign, but everyone doesn’t
Before we get into Facebook boosting, consider this – our Facebook News Feeds are more crowded than ever. It is no secret that over the years Facebook has made many modifications to their algorithms to shorten the organic reach of a post. This decline in organic
You may have noticed by the abundance of school buses and backpacks that it is back-to-school time. Is it time for you to go back-to-school to improve sales? Let’s take a look at your current situation, and evaluate what you would change if you were
If you’re a business owner, you know how valuable good branding can be, and logo design is an integral part of branding. If you’re thinking about changing the image of your company, you should answer a few questions first: Did you put little effort on
In the business world, we always hear mantras like “The customer is always right” and “Your satisfaction is our top priority,” so it would seem that most are well-aware of the importance of customer service. Be Fast, Be Flexible for Online Customer Service However, sometimes
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A website content plan sets out what a business should work on first. But when priorities change, the order of that work should change too.
We’ve talked recently about how site plans and content maps help organize a website. The next question is how the work they identify becomes a
Planning website content takes more than brainstorming topics and writing pages. Businesses also need to know where those pages belong on the website and how
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