Staying healthy and working is not always easy. Fun in the sun is only a dream for some stuck in the office with not even a window in sight. The office tan can be quite a bright white fright for people at the beaches and
Beth Kahlich, SEO Educator, Panelist on Rocks Marketing Q&A Panel Beth Kahlich is president of the Dallas Search Engine Academy and on the executive board of the internationally-recognized Search Engine Academy SEO certification courses. Beth is also a board member of the Dallas/Fort Worth Search Engine
In the previous post on LinkedIn, I shared examples of how to send a LinkedIn connection request the right way. Today, we are going to discuss how to accept invitations and how to follow up with LinkedIn connections. LinkedIn is a powerful platform that, if
Bernadette Coleman to on Local SEO Bernadette is the CEO of Advice Interactive Group, an award-winning Inc 500 digital marketing agency and is also known as the Queen of Local SEO. Bernadette is passionate about all things digital, including content, search, social and local. Her
Jared Carrizales to speak on the Geek Chat Panel Jared Carrizales is the founder of Heroic Search, a search marketing company based in the Deep Ellum neighborhood of Dallas. At Heroic Search, Jared spearheads national and international campaigns that are predominately in the B2B world. These campaigns include content marketing, SEO,
When it comes to SEO, there are two basic types: local SEO and national SEO. While both types can be important and beneficial, it is important to understand the difference between the two. As the name implies, local SEO is about situating your business, at least
The weather in Texas can never make up its mind with one day being sunny and 90 and the next 60 and pouring buckets of rain. Use the storms that occur in your personal life and your business to motivate you to get more things done.
Have you really looked at your content marketing strategy lately? Are you writing informative blog posts, white papers and case studies about your products or services? Are you sending out regular social media updates about the benefits and features of your company? Have you done everything
Summer is here which means it’s vacation time. Some folks travel for business year-round and you may be traveling to a great marketing conference! (You ARE planning to attend Rocks Digital, right?) Being prepared is essential for many business people so they can work while
Each year I get the privilege of planning one of the largest digital marketing conferences in Texas! I am going to be honest and share with you that it is not easy. Pulling together a spectacular Social Media Day celebration that WOWs the attendees and
In sales, it’s all about doing what you know each and every day. Rome wasn’t built in a day and your sales quota won’t grow that quickly either. Whether you are a veteran climber in the sales field or a newbie traveler, the same steps
Whether your focus on mobile comes from the recent Google update, sometimes referred to as Mobilegeddon, or simply the knowledge and acceptance that more people access content online from a mobile device, the bottom line is mobile must be considered when creating a content strategy.
Mike Stewart is the online marketing master, famous for helping business owners improve their online marketing results. Mike’s no-nonsense approach centers around marketing principles that eliminate overhead and wasteful ad spend. With more than 15 years of local media experience under his belt, Mike is
Lissa Duty, Director of Strategic Initiatives at Advice Local and Rocks Digital co-founder, is a speaker, social media coach, trainer, and author of 25 Tips to Twitter Success: Learn How to Market Yourself, Brand and Business Online, and co-author of Your LinkedIn Professional Network: How to Connect,
Dean Lindsay is a Business Author, TV Host, Sales and Customer Service Speaker. An authority on harnessing human potential and creating authentic business growth, Dean is an engaging and highly sought-after business consultant with over 17 years of experience helping build Engaged, PROGRESS-Based Cultures. He
Mobile devices have captured the attention of any business that needs customers – in other words, all of them! Search engine algorithms have been changed to adapt to mobile users, apps are heavy on the mobile side, and social media platforms are favoring mobile friendly
John Carroll is the Manager of Business Outreach at Yelp. He hosts informational sessions with local business owners across North America to educate them on best practices for navigating the world of online reviews. He works with local business owners interested in utilizing Yelp to help
One of the most important lessons I’ve learned in life is knowing the difference between “wants” and “needs,” and it definitely applies to your digital marketing efforts. Applying the Wants vs. Needs Principle to Digital Marketing When it comes to setting priorities in our daily
Thinking about small businesses for a second, have you ever thought about the fact that every big business started small? That’s right. Almost every successful big business out there today started with one or two people. Celebrate Small Business Week with Rocks Digital! The Small
Brad B. McCormick is the Chief Digital Officer at Moroch, a Dallas-based top 10 independent ad agency with offices in over 30 North American cities. Brad has over 17 years of experience in helping global B2C & B2B companies create brand equity in the digital
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Writing business website content isn’t limited to sales-focused copy. The most successful websites also educate visitors with blogs, guides, FAQs and other resources related to
As the volume of content published online continues to grow, agencies that provide content writing services face higher expectations than ever before. Businesses need helpful
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