Summer is here which means it’s vacation time. Some folks travel for business year-round and you may be traveling to a great marketing conference! (You ARE planning to attend Rocks Digital, right?) Being prepared is essential for many business people so they can work while
Each year I get the privilege of planning one of the largest digital marketing conferences in Texas! I am going to be honest and share with you that it is not easy. Pulling together a spectacular Social Media Day celebration that WOWs the attendees and
In sales, it’s all about doing what you know each and every day. Rome wasn’t built in a day and your sales quota won’t grow that quickly either. Whether you are a veteran climber in the sales field or a newbie traveler, the same steps
Whether your focus on mobile comes from the recent Google update, sometimes referred to as Mobilegeddon, or simply the knowledge and acceptance that more people access content online from a mobile device, the bottom line is mobile must be considered when creating a content strategy.
Facebook Instant Articles is the newest addition to Facebook. What is Facebook Instant Articles you might ask? Well, Facebook has given the opportunity for publishers to post their articles onto Facebook’s news feed. You can watch the cool video on the introduction which shows National
Newsletters – whether in print or online – are a great way to stay in touch with your customers & prospects while building long-term relationships with them. How to write newsletter content that is effective can be a challenge. A good promotional newsletter offers valuable,
Blog posts aren’t just meant to be written. They’re also meant to be read and shared, but what are the best social sharing websites? There actually isn’t any one “right” or “best” place. In fact, there are a number of websites where you can share
As a community manager, you must have a process in place to maximize your social media productivity. Your time is limited and you have many social media related tasks to accomplish. You are always looking for the newest and best content to share with your clients or
What is that one thing you should do every day to ensure your success? The short answer is “show up”. However if you show up, but don’t track the results you get by showing up then how do you know if it was really a success? There
I consider it an honor and a privilege each year to be organizer and host to one of the largest Social Media Day celebrations. It is with great excitement that today I get to share the news that the Mayor of Addison, Todd Meier, has officially declared
Before we dive right into the best way to send a LinkedIn connection request, you need to know this—please do not go out and invite anyone into your network until you have filled out a good portion of your LinkedIn® Profile. The reason? You can
So what does kryptonite have to do with self-defeating business strategies? After all, you are a SUPER amazing businessperson, network a ton and people seem to love you. You offer great products and services and you consider yourself a SUPER entrepreneur. We all have at
What happens when you unleash a frustrated musician onto a computer? You get a really big geek! That’s Jeff Whitfield in a nutshell. What was once a simple hobby turned into a great career. Jeff majored in audio and video production but his love for
You may be wondering just how important social media video is right now in the world of social media. Some would say it’s absolutely everything, and there are those who have built successful marketing campaigns completely around video. Three Reasons Why Video Has Become Increasingly
What is Local Search Day you ask, and what does it have to do with the 2017 Rocks Digital Marketing Conference? Local Search Day is the day we all come together to celebrate the impact local search has had on us as business owners, brands,
J. Schuh is an award-winning Animator, Author, Speaker, Coach, and Film Producer. J. founded his company Toons-N-Design in 1998 and has produced animation, commercials, video games and films for over 20 years. His clients include American Airlines, AVON, Comedy Central, FedEx, and MTV. J. is
John J. Nosal founded NosalCentral LLC in 2009. With more than 25 years in the Publishing, Internet Software and Marketing industries, John’s calling to start his own business was acted upon quite quickly. As an Internet Geek, he recognized early on the needs of small-to-medium
The Mobilegeddon has completely disrupted search engine optimization. For SEO experts and serious analysts of mobile, this Google algorithm change didn’t come unexpectedly. In 2015, the number of mobile internet users exceeded the number of people who use desktops for browsing. Since bloggers’ popularity and
Beth Kahlich, President of the Search Engine Academy Texas, brings over 20 years’ experience in marketing and technology to the Rocks Digital Marketing Conference this year. Companies ranging from small business all the way to large enterprise turn to Beth for advice on digital marketing
The baseball season started a few weeks ago, and I’m a baseball guy – a digital marketing guy too, but you know that. I played in high school, made the team in college (Division III), and helped coach the team that my boss’ kid played
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We’ve talked recently about how site plans and content maps help organize a website. The next question is how the work they identify becomes a
Planning website content takes more than brainstorming topics and writing pages. Businesses also need to know where those pages belong on the website and how
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