There are many theories about what is required to develop a highly successful, profitable small business. Beyond the most obvious things – e.g., time and money, I believe that the thing most small business owners need in order to be successful is expertise. Where Small
Social media offers businesses the opportunity to exponentially grow their brands or causes. But figuring out how to harness this opportunity isn’t easy. In fact, it can be stressful. What type of content will get the best feedback? How do I get people to promote
With Valentine’s Day gone, the season of mass holiday consumerism that begins around Thanksgiving (though it’s pushing back to Halloween) and continues through the spring comes to a close. From costumes to gifts, Americans spend $6.9 billion on Halloween, $600 billion over the winter holidays
Is your office giving you a pep talk, or is it reinforcing internal limiting beliefs? Feng Shui is built on a long tradition of helping people create an atmosphere of success, and it is not as hard to create as you may think. Using these
We are already in the second month of 2017 and I must admit, I am in LOVE! I am in love with live streaming live events and experiences. This past month our video production company live streamed our first 3-day conference and we learned so
Social networking has become one of the most important ways to complement business communication, but it’s also one of the biggest sources of distraction and time suck for otherwise productive entrepreneurs. Tips for Managing Your Time on Social Networking Learning to manage your own
Right off the bat, I apologize to any opera aficionados because this post is not about how Verdi’s classic can help you create great website content. This post is about another timeless classic – the AIDA model of sales and marketing – which includes Awareness
If you are looking for a new love to add to your social media strategy, Facebook Live might be it. There is no doubt that Facebook Live can be a great tool, and I love to promote great tools, but there are a few things
Customer engagement is defined as the customer’s emotional or psychological attachment to a brand, product, or company. Customer engagement is vital for businesses as it drives sales and growth, and we will examine virtual reality as a new component of customer engagement. How Virtual Reality
Want more conversions from social media? It’s all about having the right kind of fans. Not just any fan, but the fan or follower that would be interested in your products and services, and are willing to spend the money to purchase them. The infographic compiled
SEO, also known as Search Engine Optimization, no longer works, right? It was a concept that was released when Google first launched and has since been discontinued, correct? Then why busy yourself with reading this article? That’s easy. The first two questions are 100% false.
The old adage from Epictetus says: “We have two ears and one mouth so that we can listen twice as much as we speak.” While that’s pretty wise, and surely pertains to marketing amongst other things, I think old Epicty overlooked the importance of our
Does your business need to be on Pinterest? With too many social platforms and too little time, business owners must ruthlessly prioritize where they spend their time and money. But don’t overlook Pinterest. With over 2 billion searches a month, some find it to be
Having a knowledge base is becoming a rather popular trend among companies that own a website to promote their business, and live chat puts that knowledge base to use to benefit both customers and the company. Using a knowledge base can significantly improve their organizations
Bill Hartzer is an independent SEO Consultant. He relies on his 20 years of direct SEO experience to provide technical SEO audits of websites, as well as technical link audits and link cleanups. Bill is known worldwide for his research on the topic of search
Without customers, a business will die, but making the best use of current technology trends will ensure that your customers find success with your business. Today, companies are provided with the largest array of customer acquisition options in history. That said, the trends we’re discussing
Moosa Hemani is an SEO and Inbound Marketing Specialist with Thrive Internet Marketing. He specializes in link building for local businesses, helping them to grow their brands and rankings to get more leads using digital channels. He also writes about SEO and digital marketing on
What does it take to write great website content? I’m going to show you! But first, my previous Rocks Digital blog post talked about your brand voice and how to use it in your marketing. If you didn’t read it, please go back and check
DeAndre Upshaw is an award-winning digital marketing strategist and cinematographer who grew up forcing family and friends to perform in short films he wrote, directed, and produced. Not appreciated at the time, they will one day serve as the backdrop to his E! True Hollywood
When he founded the Premise Division at yellowpages.com 12 years ago, Lance Bachmann had a few ideas about how to help businesses build an online presence. Today, he is the Founder and President of 1SEO.com Digital Agency, a full-service, global digital marketing firm based in
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As the volume of content published online continues to grow, agencies that provide content writing services face higher expectations than ever before. Businesses need helpful
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