Start Evaluating Your Business’ Online Presence Today Have you evaluated your business’ online presence lately, or ever? Your business’ online presence includes your website, social media accounts, local SEO, your Google Business Profile (GBP) and your online reputation. Evaluating each of these items may feel
When was the last time you assessed your business’ website? Looking more closely at website design and development, content and accessibility may reveal some unfortunate surprises. Thankfully, by taking the Rocks Digital online presence self assessment, you can make sure your website is viable for
The last time you were here we shared why it’s important for every local business to have a Google Business Profile. As a refresher, we reported data on optimizing a client’s Google Business Profile (formerly known as Google My Business) and the results achieved from
For a local business in 2022, the Google Business Profile and optimization must be a key part of your game plan. The volume of targeted traffic available to a business means that the creation, claiming and optimization of a Google Business Profile (formerly Google My
How can you get started creating a content marketing strategy to maximize your marketing campaign? Content marketing is a vital digital asset that provides several growth opportunities for your business. It helps you build awareness for your brand, build your online reputation and improve your
Driving more web traffic to your blog or landing page can result in more conversions, sales and a higher Google ranking. But how can you drive more organic traffic with the stiff competition? The best way is to improve or augment your SEO strategy. If
Are you wondering how a geofencing marketing strategy can help you increase leads and sales? Do you want to know why geofencing marketing is perfect for your local business? Why Your Local Business Needs a Geofencing Strategy There are various grounds for using geofencing marketing
Humans Are Still Better Than AI at Writing Copy Grant Simmons explained why humans still have an edge over AI when it comes to writing copy. Bottom line = Context is still King and humans are still better at that than AI. When you use
We had a great time at the 2019 Rocks Digital Marketing Conference held in Plano, Texas to celebrate Local Search Day and Social Media Day 2019. But you don’t have to just take my word for it! Check out these photos captured by our photographer, Scott Peek
I have been doing marketing for 20 years but at the heart of it, for me, it has been about people. Do people have problems today? Of course, they do. The question businesses should ask is “How can I have a better relationship with the
Local Search Day Expert Panel With Cindi Aldrich, Kevin Clark and Chaz Edward – Rocks Digital 2018 It’s a conference tradition for Bernadette Coleman, the #QueenofLocalSEO to moderate the Local Search Day panel each year. Just like every other year she comes up with just
David Szetela is the owner and CEO of FMB Media and shares his knowledge of PPC in this evolving digital age. Pay-Per-Click Definitions To Know In the past, Google made suggestions for PPC that were based solely on what keywords were used in the ad
You’ve probably seen multiple articles and even ads for answer engine optimization (AEO). Just like your business needed to be prepared for mobile and voice search to rank highly in Google and Bing, now your online presence must be enhanced to be found in generative
If you want to increase your website’s search visibility and attract more organic traffic, you need an SEO strategy that actually works. As leading SEO specialists will tell you, no campaign can succeed without the right balance of on-page, off-page, and technical SEO. Unfortunately, some
Optimizing website content for AI search is the hot topic right now, but how does one achieve it? The short answer is to focus on building your website content strategy on a firm foundation of SEO basics, including a content strategy centered around answer engine
You may have heard about the Google Business Profile, and hopefully you have one, since a completed, verified and optimized Google Business Profile (GBP) is a foundational part of being found online in Google Maps, the Local Pack and Local Finder when customers look for
AI Overview visibility is everything right now, and showing up there seems to be the topic on every SEO’s lips. But for you as a business owner, hiring a digital marketing agency with content writing services that convert searchers into customers needs to be your
Businesses everywhere are struggling to keep up with the AI integration and answer engine optimization (AEO) that is reshaping search. For brands working with digital agencies like ours, there’s good news – AEO has been part of our comprehensive SEO services for a long time.
With AI disrupting everything from coding to marketing, it’s no surprise that some business owners are rethinking hiring an agency for content writing services. AI promises businesses quick results—on-demand website content with a simple prompt and the push of a button. But is AI-generated content
The beginning of each new year is the perfect time to evaluate how your website is performing for your business in search results. While you should always be monitoring your website’s performance – particularly if you’re investing in SEO services – it often falls off
Your website needs to be aesthetically pleasing and functional. We build websites for desktop and mobile that are both.
Your website needs to attract search engines and consumers. We are experts in local search and SEO, and can make that happen.
Anybody can write words on a page, but can they write content that integrates SEO best practices and converts? We can.
Need more customers? We create paid campaigns to reach your target audience and increase sales.
You need a solid foundation for success online, and our tracking & optimization services get it done.
From logo design to your business card, brochures – and everything in-between for print & web – we can help!
We’ve talked recently about how site plans and content maps help organize a website. The next question is how the work they identify becomes a
Planning website content takes more than brainstorming topics and writing pages. Businesses also need to know where those pages belong on the website and how
Most business owners assume that more content means more visitors and better search visibility. But a website content strategy only works when it starts with
Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.
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