Just like in Journalism 101, learning the 5 W’s – Who, What, Where, When and Why – is important in digital marketing too, because digital marketers are professional storytellers. In this post, I will focus on the “WHEN” as it relates to digital marketing. My
Traditionally, sales professionals are told to follow the ABC model, but this model is broken. Dan Tyre shares why at the 2017 Rocks Digital Marketing Conference, and today we’re bringing you the highlights from his keynote. Dan knows how to help a business succeed. He has
Giving the first, best impression to consumers and search engines alike is a must to compete in this ever-changing digital world. John Nosal, the CEO of SEO and owner of NosalCentral LLC, walks Rocks Digital workshop attendees through completing a digital marketing audit – and
Local businesses must understand just how much consumers depend on reviews! 8 out of 10 consumers look at reviews when looking for a local business, and in general people look at 3–10 different sites before making a buying decision. Consumers want and need social proof. Yelp’s John
Measuring social media ROI can be daunting. If you don’t set goals, it’s like going to target practice without a target! Katy Katz of SmartBug Media explores this topic in-depth at the 2017 Rocks Digital Marketing Conference. How to Slay Your Social Media Goals with
You can’t celebrate Local Search Day without a local search panel. This years Rocks Digital brings together the best and brightest in local search, SEO, mobile and voice search! Moderator Bernadette Coleman, the CEO of Advice Local, is known around the web as the Queen
Many people today are having problems with effective link building strategies. Previous gurus put out the idea that if you just create high-quality content, people will automatically link to you. In response, Moosa Hemani of Thrive Internet Marketing explores this topic at Rocks Digital. How
There are 2 billion people on Facebook (globally). But Joe has a theory – Facebook doesn’t like PEOPLE much. (Have you ever tried contacting Facebook Customer Service??) Facebook is looking at VR/AI for the future. So, more automation and less actual human interaction. How You Can
The SEO zombie apocalypse hit Rocks Digital this year and Michelle Stinson Ross is the instigator. Keep reading and find out why! Are You Prepared for the SEO Zombie Apocalypse? Michelle sees herself as more of a marketing specialist. From this perspective she wants business people
Google is the master of the web, and using their tools like Google Analytics is a must to find out how consumers are getting to your website, how long they stay, and what pages they visit. In this workshop at Rocks Digital 2017, Beth Kahlich answers
A beacon device is nothing revolutionary – it consists of some basic components. It’s what you can DO with them that makes them special. Casey Markee of Media Wyse explores this topic in detail in his session at Rocks Digital 2017. Here are the highlights. HyperLocal
To be successful with storytelling you need to understand it. Emotion and connection are what make a great story and experience for the consumer! At the Rocks Digital 2017 Social Media Day celebration, DeAndre Upshaw shares how he came to understand storytelling, and how businesses and agencies
There is a big difference between writing a personal blog and writing your business blog. Your personal blog? Say whatever you want. Post whenever you feel like it. No pressure! Your business blog? A whole different story. You have lots of things to consider: How
There are many theories about what is required to develop a highly successful, profitable small business. Beyond the most obvious things – e.g., time and money, I believe that the thing most small business owners need in order to be successful is expertise. Where Small
Social media offers businesses the opportunity to exponentially grow their brands or causes. But figuring out how to harness this opportunity isn’t easy. In fact, it can be stressful. What type of content will get the best feedback? How do I get people to promote
With Valentine’s Day gone, the season of mass holiday consumerism that begins around Thanksgiving (though it’s pushing back to Halloween) and continues through the spring comes to a close. From costumes to gifts, Americans spend $6.9 billion on Halloween, $600 billion over the winter holidays
Is your office giving you a pep talk, or is it reinforcing internal limiting beliefs? Feng Shui is built on a long tradition of helping people create an atmosphere of success, and it is not as hard to create as you may think. Using these
We are already in the second month of 2017 and I must admit, I am in LOVE! I am in love with live streaming live events and experiences. This past month our video production company live streamed our first 3-day conference and we learned so
Social networking has become one of the most important ways to complement business communication, but it’s also one of the biggest sources of distraction and time suck for otherwise productive entrepreneurs. Tips for Managing Your Time on Social Networking Learning to manage your own
Right off the bat, I apologize to any opera aficionados because this post is not about how Verdi’s classic can help you create great website content. This post is about another timeless classic – the AIDA model of sales and marketing – which includes Awareness
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A website content plan sets out what a business should work on first. But when priorities change, the order of that work should change too.
We’ve talked recently about how site plans and content maps help organize a website. The next question is how the work they identify becomes a
Planning website content takes more than brainstorming topics and writing pages. Businesses also need to know where those pages belong on the website and how
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