There’s a fairly common idea floating around about SEO that’s becoming less true every single day. For some reason, people are still insisting that there’s only one surefire way to rank in SERPs aka the front page on Google, Bing, or any other search engine:
Lissa Duty, Director of Brand Marketing at Advice Local and Rocks Digital co-founder, is a speaker, social media coach, trainer, and author of 25 Tips to Twitter Success: Learn How to Market Yourself, Brand and Business Online, and co-author of Your LinkedIn Professional Network: How to Connect,
Ever notice that some businesses get online traffic quickly, and even though you’re doing everything you know how to put your product or service in the best light online, it just doesn’t compete? Knowing how to drive website traffic is essential to building a business.
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J. Schuh is an award-winning animator, author, speaker, coach, and film producer. J. founded his company Toons-N-Design in 1998, and has produced animation, commercials, video games and films for over 20 years. His clients include American Airlines, AVON, Comedy Central, FedEx, and MTV. J. is currently a
Are you leveraging video content marketing to scale your digital marketing business? Are you interested in learning powerful tips you can apply today to improve your video marketing campaign and grow your business? If you answered yes to the above questions, then please, make sure to
Originally from Paris, France, Antoine Dupont knows how to make people want to watch your videos. Antoine has spent the last five years studying video marketing and in the process, has created hundreds of videos for his clients. Antoine’s clients are seeing a 3 to
The creation of the Facebook Sound Collection acknowledges that music is indeed one of the most important elements in any visual project. Its presence is heavy in movies, stage plays, commercials and more. Think about the last time you watched a movie scene, and how
With the increasing value of video in online marketing, and important changes in the playing field for video, managing video content assets effectively at your company has terrific payoff. We’ve had >50,000 videos online and available, and I think some of these lessons learned are
Shelly runs Highly Searched, her digital consultancy, and is also a Community Manager for her favorite digital tool company, SEMrush. She first started working in web development over 15 years ago and shortly after, her fascination with SEO began. After a brief stint as SEO
Well, April showers bring May flowers, and this is also true for the Rocks Digital April Wrap-Up. Get a brief synopsis (and link to the full read) for each of our need-to-know April blog posts. Review or catch up on important digital marketing topics –
Hugo D. Aviles has expertise in world economics, blockchain technology, social media innovation, and metrics-driven internet marketing strategies. He proudly served in the United States Marine Corps during Operation Enduring Freedom and is currently the Co-Founder and Managing Partner at iBoss Advertising, an international strategic
When every local business is competing for search visibility, companies need all the advantages they can get. Local SEO services are the edge these businesses require to connect with the community, build brand awareness and increase sales. Today we’ll look at why local SEO is
Traditional search engine optimization services have been key to digital marketing success for over two decades. More recently, alternative approaches – ranging from AI Overviews to local search optimization – have received more attention in the SEO world. While businesses can benefit most from combining
Consumers turn to search engines every day for help finding products and services. Using search engine optimization services it’s possible to reach these people for the most relevant searches. However, the strategy to capture a customer searching for a local business differs significantly from working
More than anything, local SEO today depends on a carefully managed and highly optimized Google Business Profile (GBP). If you’ve ever searched for a location-relevant service in Google, the local pack is one of the first things you see. Without a doubt, businesses that don’t
People are eager for accurate business information and quality content writing, and SEO optimization is the solution businesses need for consumers to find them. We’ve seen significant changes in consumer search habits, and the search platforms people visit and trust are evolving along with it.
If you’re involved in SEO, content writing and planning, you might have noticed changes to search results over the last several months. AI Overviews (AIO) is the latest evolution in organic search, displaying generative summaries above certain search queries. While the AIO rollout has been
It’s no secret that SEO-optimized quality content is essential for ranking in Google. If you’ve been around the world of SEO for a while now, then you already know that poorly optimized, thin, or duplicate content is one of the quickest ways to damage trust
Showing up Google’s Local Pack and Google Maps is the ultimate prize for most businesses. For many years, using high-quality local SEO services to secure top search positions has been a tried-and-true method for building a brand and securing customers. But what if a business
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We’ve talked recently about how site plans and content maps help organize a website. The next question is how the work they identify becomes a
Planning website content takes more than brainstorming topics and writing pages. Businesses also need to know where those pages belong on the website and how
Most business owners assume that more content means more visitors and better search visibility. But a website content strategy only works when it starts with
Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.
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