Facebook Instant Articles is the newest addition to Facebook. What is Facebook Instant Articles you might ask? Well, Facebook has given the opportunity for publishers to post their articles onto Facebook’s news feed. You can watch the cool video on the introduction which shows National
Newsletters – whether in print or online – are a great way to stay in touch with your customers & prospects while building long-term relationships with them. How to write newsletter content that is effective can be a challenge. A good promotional newsletter offers valuable,
Blog posts aren’t just meant to be written. They’re also meant to be read and shared, but what are the best social sharing websites? There actually isn’t any one “right” or “best” place. In fact, there are a number of websites where you can share
As a community manager, you must have a process in place to maximize your social media productivity. Your time is limited and you have many social media related tasks to accomplish. You are always looking for the newest and best content to share with your clients or
What is that one thing you should do every day to ensure your success? The short answer is “show up”. However if you show up, but don’t track the results you get by showing up then how do you know if it was really a success? There
I consider it an honor and a privilege each year to be organizer and host to one of the largest Social Media Day celebrations. It is with great excitement that today I get to share the news that the Mayor of Addison, Todd Meier, has officially declared
Before we dive right into the best way to send a LinkedIn connection request, you need to know this—please do not go out and invite anyone into your network until you have filled out a good portion of your LinkedIn® Profile. The reason? You can
So what does kryptonite have to do with self-defeating business strategies? After all, you are a SUPER amazing businessperson, network a ton and people seem to love you. You offer great products and services and you consider yourself a SUPER entrepreneur. We all have at
A well-optimized website is about so much more than search engine optimization (SEO), which is having the right keywords on your web page; it’s about having a design that is user friendly and loads quickly. While keywords and content are certainly important, your entire site needs
BIA/Kelsey’s Celine Matthiessen to Moderate Women Leading in Local Session Celine Matthiessen is the VP of Analytics and Insights for BIA/Kelsey where she performs competitive intelligence research for BIA/Kelsey clients, offering more than 15 years of experience in competitive intelligence with a deep background in marketing
Natalie Gould Shares on Content Development and Creation Natalie Gould manages the content team at Advice Interactive Group. She has been immersed in the content industry for the last eight years, and her experience ranges from newspaper writing to magazine editing, social media management and content
Rachel Morgan Shares Actionable Link Building Strategies Rachel Morgan is the Sr. SEO Manager at Advice Interactive Group where she has been since August of 2012. In this role, she oversees the day to day SEO fulfillment for agency accounts, including national brands and small home services businesses.
Another Rocks Digital Marketing Conference has come and gone and now we have to take all that we’ve learned and put it to use in ‘the real world’. Oh wait… you missed the conference? Let me try to (as one of our presenters so eloquently
Digital Marketing Nuggets of Wisdom Rock Talks are delightful, quick talks that provide some great nuggets of wisdom in a fast-paced format. Since the talks were quick, I’m going to try and make my blog about them equally pithy. The charming Elayna Fernandez was our
Are you in sales? Hint: If you have your own business, you are! And if you’re in sales, you probably have a top sales tip for driving new business. What is your favorite sales tip? Ask ten people and you will get ten different answers.
There was a lot of discussion at the conference about Google’s local search algorithm. Andrew Shotland and his team took a unique approach and attempted to reverse-engineer the algorithms. They were on a quest for the perfect local SEO ranking factors. They analyzed a number
We had such a great time at the Rocks Digital Marketing Conference held in Dallas, Texas on Social Media Day and Local Search Day 2016. You don’t have to take my word for it! Check out these photos taken LIVE and shared on social media by
To kick off the 2nd day of Rocks Digital 2016, we have Greg Sterling, VP of Strategy & Insights of the Local Search Association, blogger at Screenwerk and a contributing editor to Search Engine Land and Marketing Land, leading online blogs on search and digital marketing. Let’s explore the mad,
Consider moving to a not .com for Your Website Keywords and semantic meaning Ability to precisely match key terms to a domain name, for products, services, and corporate identity No loss of Google and search engine love Lack of available domains Google Adwords Case Study
How to Create Cool Infographics 3 Part story format 1 key message Ah-Ha – The Main Event Call to Action/Conclusion Why Infographics? Understandable Faster Memorable Actionable Standard – Static Infographic Animated – Now, Animated Infographics are coming into play Animated GIF – Motion attracts attention
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