Denise K. Casagrande is the Social Media Director for PCG Digital at PCG Companies. Starting in influencer marketing and ecommerce in 2013, Denise has made a career out of testing and writing about social advertising advancements as they’re put into place. Her current passion is
There’s a fairly common idea floating around about SEO that’s becoming less true every single day. For some reason, people are still insisting that there’s only one surefire way to rank in SERPs aka the front page on Google, Bing, or any other search engine:
Lissa Duty, Director of Brand Marketing at Advice Local and Rocks Digital co-founder, is a speaker, social media coach, trainer, and author of 25 Tips to Twitter Success: Learn How to Market Yourself, Brand and Business Online, and co-author of Your LinkedIn Professional Network: How to Connect,
Ever notice that some businesses get online traffic quickly, and even though you’re doing everything you know how to put your product or service in the best light online, it just doesn’t compete? Knowing how to drive website traffic is essential to building a business.
Everyone loves a deal, so we have a great one for you today on upcoming Dallas industry conferences! The buy-in is low and the payoff is high! But you need to call our bet before this offer folds on May 21, 11:59 pm CST. As
J. Schuh is an award-winning animator, author, speaker, coach, and film producer. J. founded his company Toons-N-Design in 1998, and has produced animation, commercials, video games and films for over 20 years. His clients include American Airlines, AVON, Comedy Central, FedEx, and MTV. J. is currently a
Are you leveraging video content marketing to scale your digital marketing business? Are you interested in learning powerful tips you can apply today to improve your video marketing campaign and grow your business? If you answered yes to the above questions, then please, make sure to
Originally from Paris, France, Antoine Dupont knows how to make people want to watch your videos. Antoine has spent the last five years studying video marketing and in the process, has created hundreds of videos for his clients. Antoine’s clients are seeing a 3 to
The creation of the Facebook Sound Collection acknowledges that music is indeed one of the most important elements in any visual project. Its presence is heavy in movies, stage plays, commercials and more. Think about the last time you watched a movie scene, and how
With the increasing value of video in online marketing, and important changes in the playing field for video, managing video content assets effectively at your company has terrific payoff. We’ve had >50,000 videos online and available, and I think some of these lessons learned are
Shelly runs Highly Searched, her digital consultancy, and is also a Community Manager for her favorite digital tool company, SEMrush. She first started working in web development over 15 years ago and shortly after, her fascination with SEO began. After a brief stint as SEO
Well, April showers bring May flowers, and this is also true for the Rocks Digital April Wrap-Up. Get a brief synopsis (and link to the full read) for each of our need-to-know April blog posts. Review or catch up on important digital marketing topics –
Erin Smith started her entrepreneurial journey more than 13 years ago when she started investing in real estate across the country. Since then, she has started several other businesses, in various industries, and sold them. After being told time and time again by others they
In 1979, Gary started his first brick-and-mortar retail store, then in 1996 launched his first e-commerce site. He produced his first podcast in 2004 and in 2006 Time Magazine included one of his websites as one their “50 Coolest Websites” of the year. Gary will
Caz Gaddis helps creatives and entrepreneurs to “craft their real self into their ideal self” through purposeful, personal brand storytelling strategy and breakthrough coaching. She launched SelfCrafted™ Media, LLC to serve people who are totally into crafting their purpose. Caz gives them tools and and
Mitch Todd is the creator and host of The Sci-Fi Maker Show: a podcast for science fiction filmmakers. He is also a co-founder and co-organizer of Podcast Movement, the world’s largest podcasting conference. As an online media marketer, he works with entrepreneurs and small businesses
If you had a dollar for every time you heard, “Search engine algorithms change all the time,” you’d probably be a millionaire. Just when you think you’ve aced it and have complete understanding, something changes… again. However, one basic component has remained steady over time,
If you are like the majority of us, I’m sure you’ve spent time on social media. Whether it is for business productivity or for your personal life, you’ve likely encountered the people the online community refers to as trolls. Like their fairytale counterparts, these people
It was last August when Google introduced major changes to the local pack feature. The search giant debuted the 3-pack for desktop search results, mirroring their greatly used mobile platform, and making those coveted top three search results even more important to local businesses. The
During his ten-year career in digital marketing Neil Lemons has worked with brands such as Starbucks, AT&T Wi-Fi, P&G, Roots, Feed The Children, Gerber Childrenswear, GORE-TEX®, CURE International, Diamond Doctor, Texas Teachers and more than 100 small- and medium-sized business Currently he directs digital strategy
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A website content plan sets out what a business should work on first. But when priorities change, the order of that work should change too.
We’ve talked recently about how site plans and content maps help organize a website. The next question is how the work they identify becomes a
Planning website content takes more than brainstorming topics and writing pages. Businesses also need to know where those pages belong on the website and how
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