A few years ago I wrote about being thinkful versus simply being thankful. And today it seems just as important to write about “Thinksgiving.” As business owners, during this time of year we seem to shift our focus from serving our current customers to the
Without question, social media supports SEO in a big way. How? In brief, because people need stuff. When we want something strongly enough, we do what it takes to get what we want. For online business, when you reach out and act social, you show
Social media sites offer a great way to brand your business for free. You may be thinking about the do’s, but also understand the don’ts to minimize social media mistakes. An overwhelming majority of business owners use sites like Facebook, Twitter and LinkedIn, and many
Has the amount of sales you close each month been in decline? If so, it may be time to consider changing your sales techniques. Change is never easy, and it can be somewhat of a terrifying thought; however, it may be just what you need
WARNING! When writing online content, you must resist the temptation to write lengthy marketing copy for the sake of filling up the infinite space of the internet. In other words, Keep It Simple – and Short. There’s a reason the “tl;dr” concept was created. “Too long,
It’s no secret that it’s no longer optional to have a mobile presence, and that means using mobile SEO. If you’re not mobile-ready, you’re failing to connect with a large portion of your target audience. But while any marketer who’s worth their salt recognizes the
When starting a business, new project, or campaign, we know we need to start a list – but often we never think about defining a goal for that list. But never fear, because we are going to cover list building goals right now! Indeed, your goals
Before we dive into A/B split testing, remember my last Rocks Digital article? I discussed how to get more ROI from your social media marketing through the use of UTM codes and Google Analytics. Wow! The response to that article was amazing! Thanks for reading!
It may seem like an easy task to create and manage a local Facebook Business Page, but you have to put in some thought and time in order to maintain an engaged and loyal local fan base. By using the right tools, tactics, and Facebook
Are you an “SEO For Dummies” kind of person? How complex can best SEO tactics be? People talk about optimizing their website like it’s the magic that draws the most relevant customer traffic to an online business, but the truth is, the best SEO includes
Too early to address inbound marketing tactics? Absolutely not – the holidays are right around the corner! Which means only one thing: shoppers will be out in full force looking for the best deals. And many will be doing their shopping online. According to data from the
The popularity of Instagram has significantly grown in recent years. If you’re already thinking you DO need an Instagram marketing strategy, you are right! More and more people are getting hooked on this engaging social media platform, and its importance cannot be overlooked any longer.
In case you didn’t already realize it, we are in the mobile age and these statistics shared by Bernadette Coleman, CEO of Advice Interactive Group, earlier in the year prove it. Mobile Search Statistics 50% of mobile search are users trying to find a business 61% of
In this post title, I asked the question “Are you thankful or thinkful?” I purpose they are connected and being thankful isn’t just something you do once or twice a year on a holiday, but something you should do every day. Thinkful When you think
In the world of direct marketing, in an attempt to boost response, direct marketers often employ “bells and whistles.” For instance, in a direct mail package, the more common of these include items such as stickers, pens, personalized mailing labels or note pads. In the
Rocks Digital Lunch Blab Nov. 20, 2015 Show Notes, Discussion Points, Links and Video The Cool Stuff I Learned About Beacons at State of Search Use This Stupid-Simple Secret Ingredient to Boost Social Engagement Facebook Wants To Help You Avoid Updates About Your Ex Post-Breakup
The fact is you are a sales person, no matter what your job is, you are selling something! It could be an idea, a strategy or an actual product or service. When it comes to being an effective sales person, your natural traits are what set
What are beacons and why are they important to businesses? No, that isn’t a typo. I didn’t mean to say bacon. My Definition of A Beacon Beacons are a cool piece of technology when used in conjunction with Bluetooth technology can send messages to people
Leveraging video is a powerful way to stay in front of your clients and prospects. But you need to make your video stands out from the crowd. Today we will discuss how. Typically at this time of the year, the mail is full of customary greeting
Rocks Digital Lunch Blab Nov. 13, 2015 Show Notes, Discussion Points, Links and Video: The new iPad Pro – It’s bigger, stronger and faster… Firefox Comes to iPhone Safe Harbor – Make up your mind EU… Unleash the Power of Social Media Images Facebook Moments What
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A website content plan sets out what a business should work on first. But when priorities change, the order of that work should change too.
We’ve talked recently about how site plans and content maps help organize a website. The next question is how the work they identify becomes a
Planning website content takes more than brainstorming topics and writing pages. Businesses also need to know where those pages belong on the website and how
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