For a local business in 2022, the Google Business Profile and optimization must be a key part of your game plan. The volume of targeted traffic available to a business means that the creation, claiming and optimization of a Google Business Profile (formerly Google My
How can you get started creating a content marketing strategy to maximize your marketing campaign? Content marketing is a vital digital asset that provides several growth opportunities for your business. It helps you build awareness for your brand, build your online reputation and improve your
Driving more web traffic to your blog or landing page can result in more conversions, sales and a higher Google ranking. But how can you drive more organic traffic with the stiff competition? The best way is to improve or augment your SEO strategy. If
Are you wondering how a geofencing marketing strategy can help you increase leads and sales? Do you want to know why geofencing marketing is perfect for your local business? Why Your Local Business Needs a Geofencing Strategy There are various grounds for using geofencing marketing
Humans Are Still Better Than AI at Writing Copy Grant Simmons explained why humans still have an edge over AI when it comes to writing copy. Bottom line = Context is still King and humans are still better at that than AI. When you use
We had a great time at the 2019 Rocks Digital Marketing Conference held in Plano, Texas to celebrate Local Search Day and Social Media Day 2019. But you don’t have to just take my word for it! Check out these photos captured by our photographer, Scott Peek
I have been doing marketing for 20 years but at the heart of it, for me, it has been about people. Do people have problems today? Of course, they do. The question businesses should ask is “How can I have a better relationship with the
Local Search Day Expert Panel With Cindi Aldrich, Kevin Clark and Chaz Edward – Rocks Digital 2018 It’s a conference tradition for Bernadette Coleman, the #QueenofLocalSEO to moderate the Local Search Day panel each year. Just like every other year she comes up with just
David Szetela is the owner and CEO of FMB Media and shares his knowledge of PPC in this evolving digital age. Pay-Per-Click Definitions To Know In the past, Google made suggestions for PPC that were based solely on what keywords were used in the ad
The Importance of Reviews for Local SEO In the past, reviews weren’t as important to local SEO, but now reviews can make or break your local SEO. For example, I have tattoos and sometimes I like to look through listings for places to get a
Hugo D. Aviles On How Blockchain is Transforming Digital at Rocks Digital 2018 A little bit about Hugo D. Aviles: Born in Quito, Ecuador Co-founder of iBoss Ventures, Blockhash and CardConnect-FDIS-Tampa An Overview of the Digital Media and Advertising Industry 209 billion dollar global digital
The Evolution Timeline of Local Search 100 A.D. Started with The Roman Bazaar. 50 million people were in ancient Rome during this time. 1970s ARPANET was the first indexer for the internet. The main purpose, at first, was to connect computers at research institutions, funded
As consumers increasingly turn to search engines before making buying decisions, SEO has become more important than ever. The SEO services you use inevitably influence how much organic traffic you get, where your business gets discovered and, in some cases, whether or not Google penalizes
One important plugin to have on your website is the WordPress Yoast SEO Plugin. This plugin will help you to easily SEO-optimize the content you are publishing for posts and pages. It also has settings included to select the title, description and image that appears
As 2022 comes to an end, we’ve compiled our most popular blog posts of the year. From SEO and the Google Business Profile to email newsletters and online reputation management, we covered a lot of ground this year. Take a look at our most visited
June 30th, 2022 saw the return of the Rocks Digital Marketing Conference and an action-packed day of expert speakers and engaging presentations. With last year’s event taking place online, this year was a chance to get together in-person with some of the best and brightest
We had a great time at the 2022 Rocks Digital Marketing Conference held in Addison, Texas as we celebrated our 10-year anniversary. Whether you attended or couldn’t make it this year, access our conference recap to check out the photos captured by our photographer, Scott
Branding and digital marketing strategist Lissa Duty is managing partner of Rocks Digital Marketing, a full-service digital marketing agency helping businesses rank in the top of search results through web development, content writing, local SEO, GBP optimizations and more. Lissa founded and organizes the Rocks
What’s better than one closing keynote? How about 7! The final presentation of the 2022 Rocks Digital Marketing Conference will be the Keynote Marketing Showcase. This fun and fast-paced session will include 7 speakers giving brief 5-minute presentations on one digital marketing strategy that has
Tarsha Hearns is an experienced professional with over 20 years of marketing and entrepreneurial expertise. Affectionately known as The Marketing Lady, she has assisted hundreds of entrepreneurs scale their businesses. Tarsha is an engaged member of the local business community and has received numerous awards
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The rapid growth of AI is changing how people discover businesses online. Listing management services influence whether answer engines like ChatGPT, Perplexit and Google AI
When it comes to securing high-quality, authority-building citations for your business, data aggregator submission services are hard to beat. These platforms distribute consistent business data
When most businesses plan their content strategy, resource page content writing is either an afterthought or is left out entirely. However, resource pages can actually
Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.
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