When you search for anything online your eyes will most likely be led to those little stars telling you the kind of online reviews that a business has been given. It is an automatic response for most people when it comes to search and it
When people read your website copy or your brochure or your billboard, do they hear a strong, successful, and smart brand voice? If your business was a person, who would it be? Bill Gates, Albert Einstein, or maybe Oprah Winfrey? What Does Your Brand Voice
Since Facebook has become such a popular and dominant social networking website, it has almost become the single most essential place to advertise your business and attract attention. However, it’s no easy task to get your Facebook posts seen, and many people have difficulty promoting
Ergonomics and lighting both help with efficiency in the office and creating a functional place to work. They, however, do very little for your actual workspace and your ability to get the most amount of work done to perfection – that’s where brain health comes
has never left me with a warm fuzzy feeling inside. As a web designer and developer, I’ve dealt with plenty of SEO specialists over the years. Some of them were pretty good, but most seemed to leave me with a bad taste in my mouth.
Are you a business owner or blogger that needs to start utilizing Facebook Ads? Do you have any idea what you’re doing? Well, once upon a time, neither did I, so I wanted to share with you what I’ve learned and how to get started.
Why does a social media manager need a good set of mobile content creation apps in their repertoire? Let’s face it. We’re a nation of mobile phone addicts. More than 70% keep a cell phone within reach most of the time, and we check our
Google often changes things up, as it is constantly fine-tuning its powerful search algorithms. Observant SEO pros can determine when something new is added to the mix, but what about everyone else? Google doesn’t exactly shout it from the rooftops whenever they update or launch
Most of the major social media platforms today have a video component with the ability to broadcast live, AKA live streaming. However, now more than ever, with vast amounts of content to compete with, it is vital to create content of value. Otherwise, you can quickly
Brands and businesses should always be working on customer service and marketing strategies to gain new customers but you shouldn’t forget your existing customers in the process. Let’s say you have a customer service idea to drive traffic or new business that is beyond your
So, you’ve got a couple of social media profiles going, you’re growing an audience, you’re committed to making this work, to attracting the right people, and growing a community. Those are all good things but when the rubber hits the road and your social media
We have all heard the phrase by now that “Content is King,” and that statement includes images and video content too, not only text. Content is why search began on the “world wide web,” and all content must be produced. But do not think just
Is a branding guide really necessary? Well, marketers talk about branding all the time: how it can generate excitement, how it makes promotion easier, how it builds loyalty – it’s important. But whether you’re working on rebranding your business or you’re just starting to build
For online business owners, a sales funnel is one of the most important marketing tools you can have in your tool belt. However, many entrepreneurs, new as well as seasoned business owners, do not understand what sales funnels are and how these sales funnels efficiently
While most companies, brands and personalities prefer to keep a tight rein on access to their social media channels, social media takeovers can create awareness and leverage an influencer or celebrity’s reach to increase your own audience. What is a Social Media Takeover? A social
You can always find different trends sweeping the older ones way! Just like other trends, email marketing trends come and go. What is most important is to stay up-to-date with them. Do the research, and make sure to follow the newest updates. If you are
Before getting into the world of LinkedIn Marketing Campaigns, first a question: Do you view LinkedIn as a job searching platform rather than a professional networking site? Many argue that LinkedIn is a site for gathering information about jobs. But is that all there is
While I’m well-known for my long and thorough how-to posts, I want to take a minute for a shorter, more important one on why you should always-always pay attention to your social media scheduled content and ads! You may be thinking to yourself of course,
In this digital age, it is imperative for small businesses to maintain a good online reputation in order to flourish, as the correlation between online rankings and user influx on the web site/page is often directly proportional. Reputation management today must be proactive, not passive.
Here’s a story for you… The conference speaker started talking about how great social selling could be. And when I saw the excited grins on the faces of my company’s sales team, I was scared, scared stiff. As a longtime professional communicator, I was extremely
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The rapid growth of AI is changing how people discover businesses online. Listing management services influence whether answer engines like ChatGPT, Perplexit and Google AI
When it comes to securing high-quality, authority-building citations for your business, data aggregator submission services are hard to beat. These platforms distribute consistent business data
When most businesses plan their content strategy, resource page content writing is either an afterthought or is left out entirely. However, resource pages can actually
Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.
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