Without customers, a business will die, but making the best use of current technology trends will ensure that your customers find success with your business. Today, companies are provided with the largest array of customer acquisition options in history. That said, the trends we’re discussing
Moosa Hemani is an SEO and Inbound Marketing Specialist with Thrive Internet Marketing. He specializes in link building for local businesses, helping them to grow their brands and rankings to get more leads using digital channels. He also writes about SEO and digital marketing on
What does it take to write great website content? I’m going to show you! But first, my previous Rocks Digital blog post talked about your brand voice and how to use it in your marketing. If you didn’t read it, please go back and check
DeAndre Upshaw is an award-winning digital marketing strategist and cinematographer who grew up forcing family and friends to perform in short films he wrote, directed, and produced. Not appreciated at the time, they will one day serve as the backdrop to his E! True Hollywood
When he founded the Premise Division at yellowpages.com 12 years ago, Lance Bachmann had a few ideas about how to help businesses build an online presence. Today, he is the Founder and President of 1SEO.com Digital Agency, a full-service, global digital marketing firm based in
Out with the old, in with the new: the tried and true adage for cleaning house but it can also apply to your online presence. This includes your personal or business profile from social media to digital advertisements and everything in between. How to Apply
Casey Markee is a nationally recognized expert on beacons, hyperlocal marketing, and micro-moments. He’s spoken on the topics at SMX Advanced, Pubcon, MN Search Summit, State of Search and dozens of other conferences, and provides consulting services to Fortune 1000 companies worldwide. The founder of
What can we do to improve our sales results? This is a question that is asked over and over and over again in every business, regardless of their current sales performance. More sales and profits are the magic elixir for any business, large or small.
Dan Tyre is a Director at HubSpot, an online firm focused on helping businesses grow and flourish with inbound marketing. Dan is an original HubSpot team member, joining in May 2007 as the company’s first salesperson. Since then, he has held various positions in sales,
If you’re a blogger or a business owner, you’ve been told to use social media by everyone on the internet. If you’re into sales, you’ve been told to use Facebook ads, Instagram, and Pinterest marketing. Let’s look at how to use Pinterest for your blog
This is the 6th year for Dallas to host the Rocks Digital Marketing Conference. Attendees are in for quite a treat this year. We are still finalizing all the speakers, but right now we have 15 top-notch digital marketing experts confirmed, with 9 more in
The invention of the mobile phone and mobile technology was revolutionary. Since then, advances in mobile technology have shaped our lives in fundamental ways. These days most people get their news from a phone, not a newspaper. No matter where you are, you can reach
Today, the social media world seems to be a pay-to-play sort of place. That is, you need to pay to boost the visibility of your posts for effective social media engagement. You need to pay to get your ads out there. You need to pay
Can SMART goals produce dumb results? The short answer is yes. But the better question to ask yourself is “How can we keep this from happening to us?” What are SMART Goals? SMART goals are Specific, Measurable, Achievable, Relevant and Time-bound. The main problem with
When you want to improve your conversion rate and earn more sales than ever before, you will need to optimize your call-to-action – a key component of the customer journey. Although the way you ask your prospects to buy your product or service is vital
Every business today is striving to create a marketing strategy, and a social media marketing strategy is part of that. 66% of marketers are enjoying enhanced lead generation benefits using social media. However, this seems to be a daunting task, especially for new business owners
Is a picture worth a thousand (marketing) words? Most of the time, when we think about social media for business, we tend to think of Facebook, Twitter and LinkedIn. There are a couple of other platforms that can be employed for business (if you take
Third party reviews and testimonials have always been a powerful driver of brand credibility, but a business stands to gain the most credibility when a customer is recommended by someone they know. This is customer advocacy that every business needs. Before the advent of social
Better hear me out on Integrated Marketing Communications. Why? Well, I’m an old man. I took Pascal in high school. (Go ahead and Google it, I’ll wait.) I typed my college papers on a typewriter/word processor hybrid. I hung out in MUDs and MOOs before
Are you struggling with social media productivity? Daily online marketing tasks overwhelming you so much you can’t tell what to do next, or where to turn your attention to? Before you bang your head on the wall out of frustration, be assured: there is a
Your website needs to be aesthetically pleasing and functional. We build websites for desktop and mobile that are both.
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The rapid growth of AI is changing how people discover businesses online. Listing management services influence whether answer engines like ChatGPT, Perplexit and Google AI
When it comes to securing high-quality, authority-building citations for your business, data aggregator submission services are hard to beat. These platforms distribute consistent business data
When most businesses plan their content strategy, resource page content writing is either an afterthought or is left out entirely. However, resource pages can actually
Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.
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