Want the secret to digital marketing success? Don’t we all? I am going to share the secret today … are you ready? Always. Be. Learning. Always. I was at an event talking with another marketer about texting “marismith” to 33444 to download a free Facebook
Word-of-Mouth has always been, and always will be, one of the best and simplest ways to build your business. The Internet and social media have made it easier than ever before to generate new customers by converting your current customers into brand ambassadors. Happy and
C.J. Cherryh, author of more than 60 books since the mid-1970’s, summed it up best when she said “It’s perfectly okay to write garbage, as long as you edit brilliantly.” The craft of writing, particularly online, is always in danger of becoming extinct. Whether it’s
Sit down with any experienced business leader and they will tell you the most important lessons of business can’t easily be taught in business schools. Or can they? Some innovative schools are teaching the otherwise difficult to learn business skills using virtual reality. Business Schools,
Facebook recently announced its local awareness objective which is designed to help you create ads that will reach your local audience at the lowest possible cost. It’s very important that you know how this new feature can impact your business but first, let’s make sure
Are you curious what pages on your website visitors are clicking on, how long they stay on your website and how they got to your website? With Google Analytics and Google Webmaster Tools you can see this information and much more and most of these
You created a website to feature your products and your services to potential customers and you use digital marketing to drive traffic to your website. But, is your website converting those prospects into customers? Before we explore this further, let’s look at how consumers shop
We frequently hear the terms buzz, word-of-mouth and viral marketing. By definition, Buzz marketing is a viral marketing technique focused on maximizing the word-of-mouth potential of a particular campaign or product, whether through conversations among consumers, family and friends or larger scale discussions on social
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The rapid growth of AI is changing how people discover businesses online. Listing management services influence whether answer engines like ChatGPT, Perplexit and Google AI
When it comes to securing high-quality, authority-building citations for your business, data aggregator submission services are hard to beat. These platforms distribute consistent business data
When most businesses plan their content strategy, resource page content writing is either an afterthought or is left out entirely. However, resource pages can actually
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