Well, the first month of the 2nd half of the year is almost over, so let’s look at your sales goals. How are we doing so far? Are you on track to meet or exceed your fiscal year-end goals? If not, what’s your strategy to
Consider brand strategy for a moment. What is the most effective branding strategy? The question has been torturing marketers for years, and its relevance has only increased with the further integration of companies and corporations in a single global market. Somehow, the same brand, not
Despite advancements in technology the need for cybersecurity continues, as facing hackers and other dangers on the internet is still very much the task to handle. Cybersecurity tactics need to be updated according to new technologies that are being used in order to make them
Maybe it’s your C-suite management or agency client who sees that all the cool kids in marketing are launching a titular podcast, and they want to join the party. Perhaps you, knowing that content is king and reading is so 2016, want to move into
One of the challenges of being a business owner/entrepreneur is finding tools that work and that won’t break the budget, and that includes tools for CRM. Once in a while you actually find a free version of something that works well for your current needs
A good website serves many different roles for a company. That includes acting as the brand’s digital face, building credibility in the market, informing audiences about the company’s valuable offerings, and being a platform to interact with existing clients. Yet another vital purpose that a
Another Rocks Digital Marketing Conference is now in the record books and as usual, I learned so many new things that will help me be even better able to serve my clients. I always wish that I could clone myself for the day – then I could
You’ll easily find Dan Thies in Google search results detailing his credentials in the PPC marketing world. For his workshop at Rocks Digital 2017, Dan focused on Google Adwords. Please take note, many of these same PPC strategies can be used on Bing. The Best PPC Strategies
You can’t have a digital marketing conference without social media. And we can’t wrap up the conference without highlighting some of the fun tweets that went out. Here’s a few of the tweets that tell the story of fun and learning at #Rocks Digital 2017! Tweets Highlighting Rocks Digital
To successfully amplify content you need to start with the end in mind! What’s your goal for the content? Do you want someone to complete a form? Download an eBook? What about schedule a demo? Today we share the highlights from Erik Solan of Vertical
The big story of the day is “Fake News,” and your health is caught in the big middle of it all. It’s a clear case of GIGO: garbage in, garbage out, the saying popularized by computer programmers and so-called nerds. Remember that one? It still
Just like in Journalism 101, learning the 5 W’s – Who, What, Where, When and Why – is important in digital marketing too, because digital marketers are professional storytellers. In this post, I will focus on the “WHEN” as it relates to digital marketing. My
Ruthie Guten, WordPress Designer, to Live Tweet Ruthie Guten is a Partner at Gushin Designs where she specializes in creating WordPress sites and customized graphics. She is a self-professed WordPress geek, but her background is as a certified health coach and a civil engineer. All
Aida Rojas, Digital Storyteller, to Live Tweet Aida Rojas is a Bilingual (Spanish) Content Marketing Strategist and Digital Storyteller who empowers individuals and small businesses to magnify their digital footprint online. Aida started in Online Marketing in 2005 and has loved every step of her
Sue Kochem, Panelist on Women Leading in Local Sue Kochem is current manager of Marketing Communications at Dex Media. She is an accomplished Marketing Manager with nearly two decades of experience in strategic and tactical marketing, branding, analysis and market planning. Expertise includes defining, leading and creating
Cindy Miller, Panelist on Women Leading in Local Cindy Miller, VP of Business Development at MetrixLab, has over 30 years’ experience leveraging marketing research tools and techniques to uncover consumer insights that help companies grow. Cindy is a seasoned marketing researcher with specialties in retail,
Big announcements about the 2015 Rocks Digital Marketing Conference, plus a one-day ticket offer! This is your special invitation to join us with a one or two-day ticket. If you have already registered, please continue to read for the agenda highlights. This year’s conference is on
**Editor’s Note: This story was written in good fun. There was no actual interview that took place with Donald Trump. Just as stories on the Onion and other sites publish, this was just for laughs. The goal of the writer was educate business owners about bad
You could probably fill a small office building with all of the books available on improving sales communication. While it may be a topic that has gotten a lot of press, I can assure you that when it comes to sales professionals, there’s still a
According to Wikipedia “Social selling is the process of developing relationships as part of the sales process.” Everyone has their own definition of social selling or, in actuality, how they integrate social selling as part of the social media strategy. Social Selling in a Digital World For
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We’ve talked recently about how site plans and content maps help organize a website. The next question is how the work they identify becomes a
Planning website content takes more than brainstorming topics and writing pages. Businesses also need to know where those pages belong on the website and how
Most business owners assume that more content means more visitors and better search visibility. But a website content strategy only works when it starts with
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