Without question, social media supports SEO in a big way. How? In brief, because people need stuff. When we want something strongly enough, we do what it takes to get what we want. For online business, when you reach out and act social, you show
Social media sites offer a great way to brand your business for free. You may be thinking about the do’s, but also understand the don’ts to minimize social media mistakes. An overwhelming majority of business owners use sites like Facebook, Twitter and LinkedIn, and many
Has the amount of sales you close each month been in decline? If so, it may be time to consider changing your sales techniques. Change is never easy, and it can be somewhat of a terrifying thought; however, it may be just what you need
WARNING! When writing online content, you must resist the temptation to write lengthy marketing copy for the sake of filling up the infinite space of the internet. In other words, Keep It Simple – and Short. There’s a reason the “tl;dr” concept was created. “Too long,
It’s no secret that it’s no longer optional to have a mobile presence, and that means using mobile SEO. If you’re not mobile-ready, you’re failing to connect with a large portion of your target audience. But while any marketer who’s worth their salt recognizes the
When starting a business, new project, or campaign, we know we need to start a list – but often we never think about defining a goal for that list. But never fear, because we are going to cover list building goals right now! Indeed, your goals
Before we dive into A/B split testing, remember my last Rocks Digital article? I discussed how to get more ROI from your social media marketing through the use of UTM codes and Google Analytics. Wow! The response to that article was amazing! Thanks for reading!
It may seem like an easy task to create and manage a local Facebook Business Page, but you have to put in some thought and time in order to maintain an engaged and loyal local fan base. By using the right tools, tactics, and Facebook
Are you an “SEO For Dummies” kind of person? How complex can best SEO tactics be? People talk about optimizing their website like it’s the magic that draws the most relevant customer traffic to an online business, but the truth is, the best SEO includes
Too early to address inbound marketing tactics? Absolutely not – the holidays are right around the corner! Which means only one thing: shoppers will be out in full force looking for the best deals. And many will be doing their shopping online. According to data from the
The popularity of Instagram has significantly grown in recent years. If you’re already thinking you DO need an Instagram marketing strategy, you are right! More and more people are getting hooked on this engaging social media platform, and its importance cannot be overlooked any longer.
That day is here – you’ve finally turned your interest and passion into a venture you love. And you’re probably thinking of to-do’s rather than branding mistakes to avoid! Your baby may be retail or mass production. It could even be selling advice as a lifestyle
Often called pay-per-click (PPC), paid search advertising is a valuable tool for local businesses aiming to reach targeted consumers. However, companies are prone to ignoring the power of PPC campaigns due to budget constraints. So if your business is not using paid search, here are
As most business owners will know, content creation is at the heart of online marketing. Whether you’re a small local business or represent a large corporation, you undoubtedly rely on search engine optimization services to reach a significant audience. However, coming up with engaging, SEO-focused
As a local business owner, one of your primary objectives is getting found by targeted consumers. And for many years, listing management services have been a crucial component of improving visibility in search. But why are local business listings so important in increasing a business’
From the smallest independent store to the largest corporation, every business needs a content strategy to succeed online. Content services for local businesses help attract consumers, build a local presence, solidify brand identity, with an array of other benefits. But with so much competition for
Since its earliest days, Bing Places for Business has lived in the shadow of the more successful Google Business Profile (GBP). And while Google is undoubtedly the dominant force in search – and the main priority for any local business listing management strategy – Bing
In today’s digital marketing world attention is a scarce resource. With so many distractions, attracting readers to a business’ blog requires a blend of quality SEO-focused content writing and content marketing. Fortunately, many of your competitors are likely to be lacking in one of these
As most digital marketers will now recognize, expertise, authoritativeness and trustworthiness (EAT) have gradually become the foundation of effective content marketing. With content marketing services powered by EAT, every piece of content can satisfy Google’s needs and still deliver strongly for readers. But while many
As consumers increasingly turn to search engines before making buying decisions, SEO has become more important than ever. The SEO services you use inevitably influence how much organic traffic you get, where your business gets discovered and, in some cases, whether or not Google penalizes
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We’ve talked recently about how site plans and content maps help organize a website. The next question is how the work they identify becomes a
Planning website content takes more than brainstorming topics and writing pages. Businesses also need to know where those pages belong on the website and how
Most business owners assume that more content means more visitors and better search visibility. But a website content strategy only works when it starts with
Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.
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