Brands and businesses should always be working on customer service and marketing strategies to gain new customers but you shouldn’t forget your existing customers in the process. Let’s say you have a customer service idea to drive traffic or new business that is beyond your
So, you’ve got a couple of social media profiles going, you’re growing an audience, you’re committed to making this work, to attracting the right people, and growing a community. Those are all good things but when the rubber hits the road and your social media
We have all heard the phrase by now that “Content is King,” and that statement includes images and video content too, not only text. Content is why search began on the “world wide web,” and all content must be produced. But do not think just
There is a big difference between writing a personal blog and writing your business blog. Your personal blog? Say whatever you want. Post whenever you feel like it. No pressure! Your business blog? A whole different story. You have lots of things to consider: How
There are many theories about what is required to develop a highly successful, profitable small business. Beyond the most obvious things – e.g., time and money, I believe that the thing most small business owners need in order to be successful is expertise. Where Small
Social media offers businesses the opportunity to exponentially grow their brands or causes. But figuring out how to harness this opportunity isn’t easy. In fact, it can be stressful. What type of content will get the best feedback? How do I get people to promote
With Valentine’s Day gone, the season of mass holiday consumerism that begins around Thanksgiving (though it’s pushing back to Halloween) and continues through the spring comes to a close. From costumes to gifts, Americans spend $6.9 billion on Halloween, $600 billion over the winter holidays
Is your office giving you a pep talk, or is it reinforcing internal limiting beliefs? Feng Shui is built on a long tradition of helping people create an atmosphere of success, and it is not as hard to create as you may think. Using these
We are already in the second month of 2017 and I must admit, I am in LOVE! I am in love with live streaming live events and experiences. This past month our video production company live streamed our first 3-day conference and we learned so
Social networking has become one of the most important ways to complement business communication, but it’s also one of the biggest sources of distraction and time suck for otherwise productive entrepreneurs. Tips for Managing Your Time on Social Networking Learning to manage your own
Right off the bat, I apologize to any opera aficionados because this post is not about how Verdi’s classic can help you create great website content. This post is about another timeless classic – the AIDA model of sales and marketing – which includes Awareness
If you are looking for a new love to add to your social media strategy, Facebook Live might be it. There is no doubt that Facebook Live can be a great tool, and I love to promote great tools, but there are a few things
Candy Barone, Business Development Speaker Candy Barone known as the “Pull-No-Punches” Account- ability Powerhouse, is a certified master coach & trainer, a certified Law of Attraction practitioner, professional speaker, and published author (You Empowered Strong: Infinite Possibilities in the Power of Y.E.S., 25 Brilliant Speakers: Their
Many people talk about brand voice, tone and messaging, but when it comes down to it, they choose their own personal voice rather than seeking to develop a voice for the brand. This is very easy to do, and perfectly reasonable if as the leader
Loren Baker, to keynote on Digital Marketing at Rocks Digital 2015 Loren Baker is the Founder of Search Engine Journal and VP of Business Development & Co-founder at Foundation Digital, a digital marketing strategy & development agency. At Foundation, Loren works with companies such as
Laura Armbruster, Content Strategist to Speak on Content Marketing Laura Armbruster is the president of GROrx, a business consulting firm that formulates customized solutions to help clients grow their businesses, taking them to the next level using potent sales and marketing methodologies. She leads a
Are you looking for new ways to reach potential customers online? Are you ready to stop being afraid of Facebook Ad campaigns? These simple steps will get you up and running in no time, no matter how small your budget might be. Start with Your
When it comes to building a website for consumption, using WordPress pages and posts make perfect sense, but what is the difference between the two and which is better for SEO? When putting new content on your website you would put long term information on
One of my pet peeves is the use of the Rolodex. In many cases it is not been used effectively as an important business tool. And now in the modern era, the Rolodex has been further reduced to little more than an electronic repository for
If I am correct, you want to help others and I want to help you in making your business more successful. Writing inviting content that is compelling and converts prospects to clicks and customers is key. In this post, I want to motivate the copywriter
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We’ve talked recently about how site plans and content maps help organize a website. The next question is how the work they identify becomes a
Planning website content takes more than brainstorming topics and writing pages. Businesses also need to know where those pages belong on the website and how
Most business owners assume that more content means more visitors and better search visibility. But a website content strategy only works when it starts with
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