Most of the major social media platforms today have a video component with the ability to broadcast live, AKA live streaming. However, now more than ever, with vast amounts of content to compete with, it is vital to create content of value. Otherwise, you can quickly
Brands and businesses should always be working on customer service and marketing strategies to gain new customers but you shouldn’t forget your existing customers in the process. Let’s say you have a customer service idea to drive traffic or new business that is beyond your
So, you’ve got a couple of social media profiles going, you’re growing an audience, you’re committed to making this work, to attracting the right people, and growing a community. Those are all good things but when the rubber hits the road and your social media
We have all heard the phrase by now that “Content is King,” and that statement includes images and video content too, not only text. Content is why search began on the “world wide web,” and all content must be produced. But do not think just
There is a big difference between writing a personal blog and writing your business blog. Your personal blog? Say whatever you want. Post whenever you feel like it. No pressure! Your business blog? A whole different story. You have lots of things to consider: How
There are many theories about what is required to develop a highly successful, profitable small business. Beyond the most obvious things – e.g., time and money, I believe that the thing most small business owners need in order to be successful is expertise. Where Small
Social media offers businesses the opportunity to exponentially grow their brands or causes. But figuring out how to harness this opportunity isn’t easy. In fact, it can be stressful. What type of content will get the best feedback? How do I get people to promote
With Valentine’s Day gone, the season of mass holiday consumerism that begins around Thanksgiving (though it’s pushing back to Halloween) and continues through the spring comes to a close. From costumes to gifts, Americans spend $6.9 billion on Halloween, $600 billion over the winter holidays
Is your office giving you a pep talk, or is it reinforcing internal limiting beliefs? Feng Shui is built on a long tradition of helping people create an atmosphere of success, and it is not as hard to create as you may think. Using these
We are already in the second month of 2017 and I must admit, I am in LOVE! I am in love with live streaming live events and experiences. This past month our video production company live streamed our first 3-day conference and we learned so
Social networking has become one of the most important ways to complement business communication, but it’s also one of the biggest sources of distraction and time suck for otherwise productive entrepreneurs. Tips for Managing Your Time on Social Networking Learning to manage your own
Right off the bat, I apologize to any opera aficionados because this post is not about how Verdi’s classic can help you create great website content. This post is about another timeless classic – the AIDA model of sales and marketing – which includes Awareness
You want the customers coming to your location, right? You need to use location based marketing and create ads based on customer proximity to dominate local search. Walking downtown, a group of students pull out their mobiles to check for messages on their way home
Just like going to the doctor for a wellness check up, you need to perform a wellness check on your business web presence. If you are new to the online world, these steps will get you started on improving your overall web presence status. If
Most people don’t actively think about the positive and negative effects that social media can have on their mental state – they just enjoy their time participating on Facebook, Twitter, Instagram and other networks. Have You Thought About Your Brain on Social Media? Social media
The B2B Content Marketing Benchmarks, Budgets and Trends for North America report is available, and as we would expect from experts in the content marketing industry, it provides great insights on the state of B2B marketing. Whether you are a major corporation, or a small
Building strong alliances and strategic partnership relationships with both industry and local businesses should be a top priority for any entrepreneur or business owner who wants to rapidly expand their customer base and market reach, broaden their product and service portfolio, and improve sales and
Creating your professional LinkedIn profile is more than just posting your resume. Similar to your website, when you’re writing content, it’s important to utilize keyword phrases in your profile. After all, when prospects are searching for someone like you—which they do on LinkedIn—you want to
Have you ever noticed how when you receive an email, see a status update or read a tweet that has a trending item, upcoming event or holiday in it that you pay more attention? This happens naturally and usually subconsciously. You don’t even realize it
Content is king. What does that mean to you? In the SEO industry, “content is king” is a widely used terminology. And there’s good reason for it. Main search engines, such as Google, Bing and Yahoo, take into account the content displayed on your website
Your website needs to be aesthetically pleasing and functional. We build websites for desktop and mobile that are both.
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A website content plan sets out what a business should work on first. But when priorities change, the order of that work should change too.
We’ve talked recently about how site plans and content maps help organize a website. The next question is how the work they identify becomes a
Planning website content takes more than brainstorming topics and writing pages. Businesses also need to know where those pages belong on the website and how
Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.
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