A quick glance at these two words, branding and marketing, makes one assume that they are synonyms. But branding and marketing are two different business strategies, whose common goal is business development. Branding is something that tells your customers what your products and services are
One of the things we discuss frequently in business is setting goals and making a plan to achieve them. It’s an important aspect of business success, but seldom do you hear anyone talk about exactly how to set a goal and to make progress reaching
Unless you’ve been living under a rock the past couple of years, you will have noticed that organic Facebook engagement has declined. This results in most people paying for ads to increase their overall engagement. While you should put Facebook ads into your budget, you
Social media marketing is more important for businesses than ever before. Using social media has accelerated business, sustained companies, and upgraded the customer experience. Today, marketing has taken a giant stride with the help of social media platforms. It is now possible for marketers to
It’s no surprise that many businesses struggle with local presence management today, as there’s a lot of outdated and just-plain-wrong data linked to businesses online. When a customer accesses that bad data then gets lost trying to reach a location, 67% of them will lose
For me, there’s nothing better than a beach vacation. I love the smell of the salt air, the feeling of smooth sand between my toes, and the sounds of ocean waves as they reach the shore. Peaceful moments like those would clear most people’s heads
Interested in buying and selling websites, AKA flipping? The concept of flipping is deceptively simple: buy something, make it better, sell it for profit. But have you ever really thought about doing that with a website? How to Profit from Website Flipping Buying and selling
Well, the first month of the 2nd half of the year is almost over, so let’s look at your sales goals. How are we doing so far? Are you on track to meet or exceed your fiscal year-end goals? If not, what’s your strategy to
Consider brand strategy for a moment. What is the most effective branding strategy? The question has been torturing marketers for years, and its relevance has only increased with the further integration of companies and corporations in a single global market. Somehow, the same brand, not
Despite advancements in technology the need for cybersecurity continues, as facing hackers and other dangers on the internet is still very much the task to handle. Cybersecurity tactics need to be updated according to new technologies that are being used in order to make them
Maybe it’s your C-suite management or agency client who sees that all the cool kids in marketing are launching a titular podcast, and they want to join the party. Perhaps you, knowing that content is king and reading is so 2016, want to move into
One of the challenges of being a business owner/entrepreneur is finding tools that work and that won’t break the budget, and that includes tools for CRM. Once in a while you actually find a free version of something that works well for your current needs
Getting views on YouTube is an essential part of growing your audience. The more views you have on a given video the more likely YouTube will reward you by being recommended as a suggested video on other videos. These are three simple methods that you
Are you tired of coming to the end of a workday and feeling like you didn’t get everything accomplished you planned to? Learning how to delegate tasks will improve your productivity and shorten your to-do list. Whether you are an employee or small business owner,
Your Social Media Guide For Small Businesses While social media marketing is meant to help companies directly engage target audiences, the medium remains difficult to organize and control. In order to use social media successfully, you need to create a strategy to reach the right
Creating brand awareness, lead generation and thought leadership are all solid goals of a good content marketing strategy. And, as with any strategy, there are some foundational elements that make achieving the goals much easier. It starts with really understanding the why of your brand.
As an entrepreneur, we get new ideas for our business on a daily basis. We get them from attending networking meetings, webinars and live events. We can also get great ideas from reading blogs, social media posts, magazines and when we are having conversation with
The #1 reason new businesses fail within the first 2-3 years is lack of sales. Every business owner or salesperson needs to continually add new customers and increase sales volume in order to grow their respective businesses. However, in today’s selling environment this has become
If you actually tried to keep up with every SEO blog out there, you could find yourself in pretty bad shape in no time. Not only does the sheer volume make that impossible but you could continually find yourself doing one thing based upon one
Does Google make your head spin sometimes with all the changes to their algorithms? Do you feel like Penguins, Pandas and Pigeons are for the birds? We need Google because it creates tools to make our mission to reach our customers online easier. Yes, this
Your website needs to be aesthetically pleasing and functional. We build websites for desktop and mobile that are both.
Your website needs to attract search engines and consumers. We are experts in local search and SEO, and can make that happen.
Anybody can write words on a page, but can they write content that integrates SEO best practices and converts? We can.
Need more customers? We create paid campaigns to reach your target audience and increase sales.
You need a solid foundation for success online, and our tracking & optimization services get it done.
From logo design to your business card, brochures – and everything in-between for print & web – we can help!
Writing business website content isn’t limited to sales-focused copy. The most successful websites also educate visitors with blogs, guides, FAQs and other resources related to
As the volume of content published online continues to grow, agencies that provide content writing services face higher expectations than ever before. Businesses need helpful
Not every piece of website content serves the same purpose. At Rocks Digital Marketing, our content writing services include creating pages to achieve our clients’
Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.
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