Don’t Just Build a Link, Build the Right Link – That’s Tactical SEO Match the right link building method to the right site. You will get so much more out of a link that matches your site’s content and niche (and they will be easier
Once you’ve implemented a content distribution strategy it is very critical to constantly evaluate and monitor the effects on your content metrics. How do you measure #content distribution effectiveness? Find out from @FarooqSL #RocksDigital Click To Tweet Quantify Your Content Distribution Strategy The only way to
Several years ago I wrote an article entitled “Are You Thankful or Thinkful?” Please go read it. Both this article and the earlier one should be implemented hand-in-hand. Today I want to talk with you about Thinksgiving. That’s right, today we are going to explore
When you’re working in a small business getting a project or initiative off the ground requires all hands on deck, and content marketing collaboration is no exception. If you want to achieve a scalable and sustainable content marketing process, getting the rest of your team
How much cash should you have on hand in order to successfully start a business? That is the age-old question any new business owner must answer in order to make a ‘Go or No Go’ decision. How Much Cash On Hand Does Your New Business
Yes, that’s the question – a question about content copy length that’s been asked over and over again: Should I write long copy or short copy? More often than not, I hear many of my writing clients say, “Our prospects are busy and they won’t
Marketing is an indispensable practice for any business, no matter how big or how small. While there are many skilled and experienced individuals in this field, there’s a difference between finding a strong marketer and finding the right one for your business – the one
Since I talked about Artificial Intelligence last time, today let’s take a look at what’s going on in the world of Virtual Reality and how it’s being used for marketing. Virtual Reality (VR) is still fairly new technology but it will advance in the coming
If you have been in business for a while but are not getting any traction despite consistently putting out marketing content, then it’s time to take drastic steps and overhaul your content distribution system and prepare a strategy that works. If you’re new to content
Most people wing it, but managing social media profiles the right way is a challenge that requires a bit of organization. If you are struggling to get the results you want – greater visibility, more engagement, higher conversions – it may be time for a
As social media increasingly becomes the channel through which customers discuss service issues with companies, channels like Facebook, Instagram and Twitter are now likely part of how your brand delivers user experience. In fact, 33 percent of customers prefer to use social media to contact companies for customer service as opposed
Many consider sales meetings to be a necessary evil or a box to check off each week from their “to-do” list. The truth is, there are many reasons why sales meetings are valuable. They can serve as a way to share information, and allow you to
John Nosal, keynote speaker, presented “SEO for the Everyday Joe” at #DFWRocks2014. A few of the highlights of his presentation are listed below. How to Feed the Google Monster The big challenge is – how do we create content that Google is going to
These are notes taken at the DFW Rocks Social Media Day 2013 presentation on The Google Effect: Google+ co-presented by Lissa Duty and A.J. Wood. Be careful with the type of names that you use for your circles. They aren’t visible to the public yet
All three rooms are open and packed for AJ Wood and Lissa Duty: The Google Effect: Focusing on Google+ at DFW Rocks Social Media Day 2013. SLIDES OF AWESOME Only the first 77 characters show in a Google+ search, so make them impactful, not hard sell.
Good morning, DFW Rocks Social Media 2013 attendees! A bleary-eyed wave to you all. #OccupyStarbucks, am I right? Hello, continental breakfast! What I love the most is that it’s actually brunch, since I’m not an early morning person. Lissa gives me an intro to John
These are notes taken at the DFW Rocks Social Media Day 2013 presentation by Debbie Mrazek – Clicks = Sales: Power Sales Tip for a Social World “Do unto others as you would have them do unto you.” How many people out there have people
These are notes taken at the DFW Rocks Social Media Day 2013 presentation by Kate Buck Jr. – Facebook Marketing Strategies for Guaranteed Success Facebook is all about engagement. 70% of the people on Facebook are sharing photos. You need to make sure you are
Looks like the room is half full of Pinterest lovers, and some newbies, too. Why should your business have an interest in business? Is it the right tool for you? It hit 10 million unique users faster than any other social media platform ever.in.history! it
Sorry, couldn’t resist the pun! Welcome to Pinterest as a Power Tool for Business by Cynthia Sanchez. I’m really looking forward to this hour about one of the newest powerhouses in social media platforms. In my head, I consider this to be a type of online
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Writing business website content isn’t limited to sales-focused copy. The most successful websites also educate visitors with blogs, guides, FAQs and other resources related to
As the volume of content published online continues to grow, agencies that provide content writing services face higher expectations than ever before. Businesses need helpful
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