Greg Gifford is the Director of Search and Social at DealerOn, a software company that provides websites and online marketing to new car dealers all over the country. He’s has more than 16 years of online marketing and web design experience, and he speaks internationally
Laurie Shook’s social media expertise spans market segments, from non-profit to small business to Fortune 500. Her accomplishments include implementing the social media strategy for a nationwide retail franchise and initiating the first employee advocacy team while at Verizon. As a 4-year board member of
After attending a Zig Ziglar conference for her husband’s business in 2012, Heather Nichols was inspired to springboard from her corporate sales career directly into entrepreneurship. Since beginning the self-employment adventure, she’s enjoyed the freedom of seeking out business and personal development through, coaching, conferences
Ben Killmer is a Strategic Partner Manager in Google’s Channel Sales organization. He oversees strategic relationships with advertising partners, helping them achieve stellar results through paid search advertising. Prior to joining Google, Ben worked at an e-commerce startup Inflection and at the financial services firm
Saffie Farris is the founder of BubbleLife.com, a network of modern, digital local newspapers read and shaped by community contributions. Saffie oversees BubbleLife.com, managing content and advertising for 250 daily newsletters and news websites. With more than 10 years experience in hyperlocal community news, and
Joe Youngblood has been building websites and marketing them since 1994. A serial entrepreneur; he founded a magazine, an online radio station, a marketplace for virtual items, several email lists for marketers and one of the first HD video hosting websites on the internet. His
Bernadette Coleman is the founder and CEO of Advice Local, an award-winning local search technology and local presence management company focused on improving visibility for clients across the local digital universe. She has been actively involved in digital marketing with an emphasis on local SEO
Andrew is the CEO & founder of www.localseoguide.com, a leading search consultancy with a specialty in multi-location SEO & enterprise SEO for large, complicated websites. He has provided his services to numerous media, e-commerce companies, franchises and start-ups including Walmart.com, SamsClub.com, AutoNation, Bing, Amazon, Hulu,
Litany Bergeron is a social media enthusiast and an eCommerce Manager at Hilton Worldwide. Her specialty is integrating social media and search engine optimization (SEO) to help build digital campaigns for businesses big and small. Over the last seven years, she has worked with various
DeAndre Upshaw is an award-winning digital marketing strategist and cinematographer, who grew up forcing family and friends to perform in short films he wrote, directed and produced. They weren’t very good, but will one day serve as the backdrop to his E! True Hollywood Story.
Bill Hartzer is the Senior Vice President of Agency Services at Advice Interactive. He is a frequent speaker and expert who participates on discussion panels at various search engine marketing and Internet marketing conferences and events, such as Search Engine Strategies and PubCon. Bill maintains
Lissa Duty, Director of Strategic Initiatives at Advice Local and Rocks Digital co-founder, is a speaker, social media coach, speaker, trainer and author of “25 Tips to Twitter Success: Learn How to Market Yourself, Brand and Business Online” and co-author of “Your LinkedIn Professional Network:
Are you an “SEO For Dummies” kind of person? How complex can best SEO tactics be? People talk about optimizing their website like it’s the magic that draws the most relevant customer traffic to an online business, but the truth is, the best SEO includes
Too early to address inbound marketing tactics? Absolutely not – the holidays are right around the corner! Which means only one thing: shoppers will be out in full force looking for the best deals. And many will be doing their shopping online. According to data from the
The popularity of Instagram has significantly grown in recent years. If you’re already thinking you DO need an Instagram marketing strategy, you are right! More and more people are getting hooked on this engaging social media platform, and its importance cannot be overlooked any longer.
That day is here – you’ve finally turned your interest and passion into a venture you love. And you’re probably thinking of to-do’s rather than branding mistakes to avoid! Your baby may be retail or mass production. It could even be selling advice as a lifestyle
October was a busy month for Rocks Digital. Our contributors had a lot to say! We welcomed new contributors aboard and welcomed back many dedicated ones. Keep reading for a glimpse into each of the 19 posts we published. You’ll definitely want to click each
When you hear “algorithm” you might first think Google or Facebook, but the Instagram algorithm should be on your radar. On Instagram, over 800 million people are fighting for attention. As the network grows, it’s inevitable that the algorithm on it will get stronger and
Consumers want to know what makes your product unique, and better than everyone else’s. That’s great, because you’re able to know the product’s unique selling proposition! No offense – but why in the world should we care about your product or service? That is the
Before we get into the concept of a truly integrated marketing strategy, let’s acknowledge a truth or two. In today’s marketing world where digital marketing is taking over the landscape, marketers and brands are having a hard time creating sustainable marketing plans for their businesses.
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