The Importance of Reviews for Local SEO In the past, reviews weren’t as important to local SEO, but now reviews can make or break your local SEO. For example, I have tattoos and sometimes I like to look through listings for places to get a
Hugo D. Aviles On How Blockchain is Transforming Digital at Rocks Digital 2018 A little bit about Hugo D. Aviles: Born in Quito, Ecuador Co-founder of iBoss Ventures, Blockhash and CardConnect-FDIS-Tampa An Overview of the Digital Media and Advertising Industry 209 billion dollar global digital
The Evolution Timeline of Local Search 100 A.D. Started with The Roman Bazaar. 50 million people were in ancient Rome during this time. 1970s ARPANET was the first indexer for the internet. The main purpose, at first, was to connect computers at research institutions, funded
Do you want to generate marketing buzz for your new product or service? Are you launching a new product, or have an existing offer and wish to use buzz marketing to increase adoption and sales? This article will discuss the definition of buzz marketing, its
With the pandemic and various other dramatic events, 2020 was a crazy year. However, when we look on the bright side, we see that while the world was mostly shut down, it gave us a little more time to brush up on our digital marketing
What are the two biggest challenges that customer success teams are facing? It is to multiply consumer profiles and increase customer lifetime value (CLTV, CLV, or LTV). Indeed, for many marketers, expanding CLTV is their number-one priority since it helps build long-term relationships and boost
If you’re getting traffic to your business’ website, does it really matter if your search engine optimization strategies are not up to par? You bet it does. Just imagine how much more business you would be getting if you were sending all the right signals
Another Rocks Digital Conference has successfully wrapped up. The wonderful speakers have spoken, and we have all done our best to absorb their wisdom – which is a bit like trying to get a sip of water from a fire hose! As a live blogger,
The Kimono Is Open was presented at the 2019 Rocks Digital Marketing Conference by Marty Weintraub. Here are the takeaways from his session. Integrated Marketing Is a Matter of Survival (Integrated= with various parts or aspects linked or coordinated) Ample % of marketing success integrates
Local Search Success in the Age of Automation was presented at the 2019 Rocks Digital Marketing Conference by Joe Youngblood. Here are the takeaways from his session. The age of automation is coming, whether you like it or not. Self-driving cars are a example of
The Voice Search Resolution was presented at the 2019 Rocks Digital Marketing Conference by Abhi Vyan. Here are the takeaways from his session. You used to open your phone, open an app, add things to your cart, and complete the purchase. Now you just say
The Opening Keynote Panel was presented at the 2019 Rocks Digital Marketing Conference with moderator Giovanni Galluci and panelists Heather Nichols, Nicole Wight, and Cameron Gawley. Here are the takeaways from this session. Our day began with a panel discussion regarding Facebook. Giovanni noted that
You can’t have a digital marketing conference without social media. And we can’t wrap up the conference without highlighting some of the fun tweets that went out. Here’s a few of the tweets that tell the story of fun and learning at #Rocks Digital 2017! Tweets Highlighting Rocks Digital
To successfully amplify content you need to start with the end in mind! What’s your goal for the content? Do you want someone to complete a form? Download an eBook? What about schedule a demo? Today we share the highlights from Erik Solan of Vertical
The big story of the day is “Fake News,” and your health is caught in the big middle of it all. It’s a clear case of GIGO: garbage in, garbage out, the saying popularized by computer programmers and so-called nerds. Remember that one? It still
Just like in Journalism 101, learning the 5 W’s – Who, What, Where, When and Why – is important in digital marketing too, because digital marketers are professional storytellers. In this post, I will focus on the “WHEN” as it relates to digital marketing. My
Traditionally, sales professionals are told to follow the ABC model, but this model is broken. Dan Tyre shares why at the 2017 Rocks Digital Marketing Conference, and today we’re bringing you the highlights from his keynote. Dan knows how to help a business succeed. He has
Giving the first, best impression to consumers and search engines alike is a must to compete in this ever-changing digital world. John Nosal, the CEO of SEO and owner of NosalCentral LLC, walks Rocks Digital workshop attendees through completing a digital marketing audit – and
Local businesses must understand just how much consumers depend on reviews! 8 out of 10 consumers look at reviews when looking for a local business, and in general people look at 3–10 different sites before making a buying decision. Consumers want and need social proof. Yelp’s John
Measuring social media ROI can be daunting. If you don’t set goals, it’s like going to target practice without a target! Katy Katz of SmartBug Media explores this topic in-depth at the 2017 Rocks Digital Marketing Conference. How to Slay Your Social Media Goals with
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