If you’ve been keeping an ear to the ground – and an eye on your social media apps – you may have noticed that Facebook and Instagram are both making moves into the space dominated by Snapchat. Facebook now delivers short-lived content (photos and videos
Dave Carberry is the Founder and CEO of Washington/Baltimore based Enradius, specializing in geo-targeted ad placement. Dave started his career in television and radio at various companies including CBS, Scripps, and Infinity. He has worked with well-known personalities like Ken Rosenthal, Glenn Beck, and Howard Stern. He
Joe Youngblood is a Marketing Theorist and SEO with a focus on using consumer psychology and new technology to improve businesses and communities. He is the founder of award-winning creativity agency Winner Winner Chicken Dinner, which runs a network of highly engaged influencer pages, dubbed
What constitutes a perfect sales call? Most of us would be quick to answer, “A perfect sales call is when the buyer says ‘yes’ and signs the order.” We are all hungry for that next sale, the next order, the next new customer. In fact,
What happens when you unleash a frustrated musician onto a computer? You get a really big geek! That’s Jeff Whitfield in a nutshell. What was once a simple hobby turned into a great career. Jeff majored in audio and video production but his love for
You may be wondering just how important social media video is right now in the world of social media. Some would say it’s absolutely everything, and there are those who have built successful marketing campaigns completely around video. Three Reasons Why Video Has Become Increasingly
What is Local Search Day you ask, and what does it have to do with the 2017 Rocks Digital Marketing Conference? Local Search Day is the day we all come together to celebrate the impact local search has had on us as business owners, brands,
J. Schuh is an award-winning Animator, Author, Speaker, Coach, and Film Producer. J. founded his company Toons-N-Design in 1998 and has produced animation, commercials, video games and films for over 20 years. His clients include American Airlines, AVON, Comedy Central, FedEx, and MTV. J. is
John J. Nosal founded NosalCentral LLC in 2009. With more than 25 years in the Publishing, Internet Software and Marketing industries, John’s calling to start his own business was acted upon quite quickly. As an Internet Geek, he recognized early on the needs of small-to-medium
The Mobilegeddon has completely disrupted search engine optimization. For SEO experts and serious analysts of mobile, this Google algorithm change didn’t come unexpectedly. In 2015, the number of mobile internet users exceeded the number of people who use desktops for browsing. Since bloggers’ popularity and
Beth Kahlich, President of the Search Engine Academy Texas, brings over 20 years’ experience in marketing and technology to the Rocks Digital Marketing Conference this year. Companies ranging from small business all the way to large enterprise turn to Beth for advice on digital marketing
The baseball season started a few weeks ago, and I’m a baseball guy – a digital marketing guy too, but you know that. I played in high school, made the team in college (Division III), and helped coach the team that my boss’ kid played
You can’t have a digital marketing conference without social media. And we can’t wrap up the conference without highlighting some of the fun tweets that went out. Here’s a few of the tweets that tell the story of fun and learning at #Rocks Digital 2017! Tweets Highlighting Rocks Digital
To successfully amplify content you need to start with the end in mind! What’s your goal for the content? Do you want someone to complete a form? Download an eBook? What about schedule a demo? Today we share the highlights from Erik Solan of Vertical
The big story of the day is “Fake News,” and your health is caught in the big middle of it all. It’s a clear case of GIGO: garbage in, garbage out, the saying popularized by computer programmers and so-called nerds. Remember that one? It still
Just like in Journalism 101, learning the 5 W’s – Who, What, Where, When and Why – is important in digital marketing too, because digital marketers are professional storytellers. In this post, I will focus on the “WHEN” as it relates to digital marketing. My
Traditionally, sales professionals are told to follow the ABC model, but this model is broken. Dan Tyre shares why at the 2017 Rocks Digital Marketing Conference, and today we’re bringing you the highlights from his keynote. Dan knows how to help a business succeed. He has
Giving the first, best impression to consumers and search engines alike is a must to compete in this ever-changing digital world. John Nosal, the CEO of SEO and owner of NosalCentral LLC, walks Rocks Digital workshop attendees through completing a digital marketing audit – and
Local businesses must understand just how much consumers depend on reviews! 8 out of 10 consumers look at reviews when looking for a local business, and in general people look at 3–10 different sites before making a buying decision. Consumers want and need social proof. Yelp’s John
Measuring social media ROI can be daunting. If you don’t set goals, it’s like going to target practice without a target! Katy Katz of SmartBug Media explores this topic in-depth at the 2017 Rocks Digital Marketing Conference. How to Slay Your Social Media Goals with
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We’ve talked recently about how site plans and content maps help organize a website. The next question is how the work they identify becomes a
Planning website content takes more than brainstorming topics and writing pages. Businesses also need to know where those pages belong on the website and how
Most business owners assume that more content means more visitors and better search visibility. But a website content strategy only works when it starts with
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