Who is Your Ideal Customer? Continuing our Rocks Digital journey, Byron Ingraham gave us some tips on discovering our ideal customers. Figuring out exactly who your ideal customer is helps you focus your marketing and social media efforts. Personalities Matter You have a specific solution
We started off today with Brian Sullivan who clarified for us right off the bat that a conference (like Rocks Digital) isn’t a “small room”, an Executive Board meeting is a small room. Brian founded 2 conferences –Big Design USA and Big Design Latin America.
Heather’s been converting coffee to code since 1997—now she makes the code output cash for her customers. After almost a decade of marketing in a corporate setting, she got sick of being a corporate cog and decided to go it alone, bootstrapping a business based
Rachel Morgan is the Director of SEO at Advice Interactive in McKinney, Texas. She leads a team of SEO Analysts, providing comprehensive digital strategies and tactical SEO fulfillment for agency clients. Her background is in content, local SEO, and technical SEO. Rachel is one of
Karen Platt Bearman is Director of Marketing Programs at ReachLocal. She manages a team that creates and executes marketing strategies for ReachLocal’s National Brands and Reseller channels. ReachLocal digital marketing solutions help bring local customers to national and franchise brands across the U.S. and Canada.
Greg Gifford is the Director of Search and Social at DealerOn, a software company that provides websites and online marketing to new car dealers all over the country. He’s has more than 16 years of online marketing and web design experience, and he speaks internationally
Laurie Shook’s social media expertise spans market segments, from non-profit to small business to Fortune 500. Her accomplishments include implementing the social media strategy for a nationwide retail franchise and initiating the first employee advocacy team while at Verizon. As a 4-year board member of
After attending a Zig Ziglar conference for her husband’s business in 2012, Heather Nichols was inspired to springboard from her corporate sales career directly into entrepreneurship. Since beginning the self-employment adventure, she’s enjoyed the freedom of seeking out business and personal development through, coaching, conferences
Ben Killmer is a Strategic Partner Manager in Google’s Channel Sales organization. He oversees strategic relationships with advertising partners, helping them achieve stellar results through paid search advertising. Prior to joining Google, Ben worked at an e-commerce startup Inflection and at the financial services firm
Saffie Farris is the founder of BubbleLife.com, a network of modern, digital local newspapers read and shaped by community contributions. Saffie oversees BubbleLife.com, managing content and advertising for 250 daily newsletters and news websites. With more than 10 years experience in hyperlocal community news, and
Joe Youngblood has been building websites and marketing them since 1994. A serial entrepreneur; he founded a magazine, an online radio station, a marketplace for virtual items, several email lists for marketers and one of the first HD video hosting websites on the internet. His
Bernadette Coleman is the founder and CEO of Advice Local, an award-winning local search technology and local presence management company focused on improving visibility for clients across the local digital universe. She has been actively involved in digital marketing with an emphasis on local SEO
Wondering if your SEO strategies are working? What about the new strategies everyone is talking about? Should you implement all of them? On-Page and Off-Page SEO Explained In this presentation at the 2017 Rocks Digital Marketing Conference, Bill Hartzer, Senior SEO Consultant at BillHartzer.com, shares “Everything
Search engines are getting smarter, and this manifests itself in many ways. The evolution of Near Me search is one of these manifestations. Damon Gochneaur explores this topic in detail at the Rocks Digital 2017 Local Search Day Celebration. Explore the Evolution of ‘Near Me’ in
The vast majority of Americans, 95% of them, now own a cell phone of some kind. By 2020 there will be more mobile phones worldwide than households that have running water. And 90% of the time on mobile is spent in apps. It’s all about moments; it’s
We had a great time at the 2017 Rocks Digital Marketing Conference held in Addison, Texas to celebrate Local Search Day and Social Media Day 2017. But you don’t have to just take my word for it! Check out these photos captured by our photographer, Scott Peek
If you’re in business, you alter people’s lives. And we don’t alter our lives for change, we alter our lives for progress. You can schedule posts all day long but if it’s not attractive, it’s pointless. Dean Lindsay, author of Cracking the Networking Code, The Progress
The PND (Personal Navigation Device aka GPS) market is declining – only about 4 million units in 2017 due to smartphones being able to give real-time navigation information, as well as offering users additional services. Lex ten Veen, CEO of Navads, explores this topic at Rocks
Local search marketers have strong feelings about the different trends happening and how they are affecting local search today, and how it will be presented in the future. Greg Sterling, VP of Insights at Local Search Association, explores this topic in his keynote at Rocks
We have 32 speakers and 27+ sessions happening over the next two days at the 2017 Rocks Digital Marketing Conference! Don’t you wish you could be in two places at once? Since you haven’t been able to clone yourself yet…. We have the 2nd best
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A website content plan sets out what a business should work on first. But when priorities change, the order of that work should change too.
We’ve talked recently about how site plans and content maps help organize a website. The next question is how the work they identify becomes a
Planning website content takes more than brainstorming topics and writing pages. Businesses also need to know where those pages belong on the website and how
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