Interested in buying and selling websites, AKA flipping? The concept of flipping is deceptively simple: buy something, make it better, sell it for profit. But have you ever really thought about doing that with a website? How to Profit from Website Flipping Buying and selling
Well, the first month of the 2nd half of the year is almost over, so let’s look at your sales goals. How are we doing so far? Are you on track to meet or exceed your fiscal year-end goals? If not, what’s your strategy to
Consider brand strategy for a moment. What is the most effective branding strategy? The question has been torturing marketers for years, and its relevance has only increased with the further integration of companies and corporations in a single global market. Somehow, the same brand, not
Despite advancements in technology the need for cybersecurity continues, as facing hackers and other dangers on the internet is still very much the task to handle. Cybersecurity tactics need to be updated according to new technologies that are being used in order to make them
Maybe it’s your C-suite management or agency client who sees that all the cool kids in marketing are launching a titular podcast, and they want to join the party. Perhaps you, knowing that content is king and reading is so 2016, want to move into
One of the challenges of being a business owner/entrepreneur is finding tools that work and that won’t break the budget, and that includes tools for CRM. Once in a while you actually find a free version of something that works well for your current needs
A good website serves many different roles for a company. That includes acting as the brand’s digital face, building credibility in the market, informing audiences about the company’s valuable offerings, and being a platform to interact with existing clients. Yet another vital purpose that a
Another Rocks Digital Marketing Conference is now in the record books and as usual, I learned so many new things that will help me be even better able to serve my clients. I always wish that I could clone myself for the day – then I could
You’ll easily find Dan Thies in Google search results detailing his credentials in the PPC marketing world. For his workshop at Rocks Digital 2017, Dan focused on Google Adwords. Please take note, many of these same PPC strategies can be used on Bing. The Best PPC Strategies
You can’t have a digital marketing conference without social media. And we can’t wrap up the conference without highlighting some of the fun tweets that went out. Here’s a few of the tweets that tell the story of fun and learning at #Rocks Digital 2017! Tweets Highlighting Rocks Digital
To successfully amplify content you need to start with the end in mind! What’s your goal for the content? Do you want someone to complete a form? Download an eBook? What about schedule a demo? Today we share the highlights from Erik Solan of Vertical
The big story of the day is “Fake News,” and your health is caught in the big middle of it all. It’s a clear case of GIGO: garbage in, garbage out, the saying popularized by computer programmers and so-called nerds. Remember that one? It still
Imagine you’ve just won $1 million from Publishers Clearing House, and now they want to arrange a time to give you a giant check on national TV. Too bad they had your phone number wrong and confirmed it with bad online data … so now
If you are a writer, chances are that at some point you’ve either had someone copy your work and not give you credit or (worse) had someone copy your work and present it as their work. While you probably can’t keep it from ever happening
Your company, no matter how big or small, should express the mission for your business in a clear mission statement that defines and refines the firm’s culture, goals, ethics, values, plans and decision-making norms. Unfortunately, many mission statements sound stale and flamboyant without saying anything
How do you know if what you’re doing on social media is getting the results you want? The way to know for sure is to monitor your results using a social media analytics program. You can use the metrics built-in with the social media platform,
You’ve heard of TMI? Well, we want to give readers JEI – Just Enough Information – when creating a blog post. Using a pithy style lets you be there for them with helpful content and ensures you don’t overload them with just plain Too Much Info. Based
It’s that time of year – Christmas is around the corner and New Year’s Eve is just a short time after that. And there’s a good chance you’re going to get invited to a holiday party in the next couple of weeks, however, these parties can
What is everyone’s biggest fear when they put together a virtual or live streaming event? That you go live and no one shows up. Not only is it disheartening and maybe even a little embarrassing, but you also feel like you did all that work
Pondering how to increase your referrals? Scaling your business and building a “Synergy Team” can cultivate more of what you want. How to Increase Your Referrals with 3 Strategies Examine Your Referral Strategy In business, the absolute best type of lead anyone can get
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A website content plan sets out what a business should work on first. But when priorities change, the order of that work should change too.
We’ve talked recently about how site plans and content maps help organize a website. The next question is how the work they identify becomes a
Planning website content takes more than brainstorming topics and writing pages. Businesses also need to know where those pages belong on the website and how
Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.
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