We started off today with Brian Sullivan who clarified for us right off the bat that a conference (like Rocks Digital) isn’t a “small room”, an Executive Board meeting is a small room. Brian founded 2 conferences –Big Design USA and Big Design Latin America.
Heather’s been converting coffee to code since 1997—now she makes the code output cash for her customers. After almost a decade of marketing in a corporate setting, she got sick of being a corporate cog and decided to go it alone, bootstrapping a business based
Rachel Morgan is the Director of SEO at Advice Interactive in McKinney, Texas. She leads a team of SEO Analysts, providing comprehensive digital strategies and tactical SEO fulfillment for agency clients. Her background is in content, local SEO, and technical SEO. Rachel is one of
Karen Platt Bearman is Director of Marketing Programs at ReachLocal. She manages a team that creates and executes marketing strategies for ReachLocal’s National Brands and Reseller channels. ReachLocal digital marketing solutions help bring local customers to national and franchise brands across the U.S. and Canada.
Greg Gifford is the Director of Search and Social at DealerOn, a software company that provides websites and online marketing to new car dealers all over the country. He’s has more than 16 years of online marketing and web design experience, and he speaks internationally
Laurie Shook’s social media expertise spans market segments, from non-profit to small business to Fortune 500. Her accomplishments include implementing the social media strategy for a nationwide retail franchise and initiating the first employee advocacy team while at Verizon. As a 4-year board member of
After attending a Zig Ziglar conference for her husband’s business in 2012, Heather Nichols was inspired to springboard from her corporate sales career directly into entrepreneurship. Since beginning the self-employment adventure, she’s enjoyed the freedom of seeking out business and personal development through, coaching, conferences
Ben Killmer is a Strategic Partner Manager in Google’s Channel Sales organization. He oversees strategic relationships with advertising partners, helping them achieve stellar results through paid search advertising. Prior to joining Google, Ben worked at an e-commerce startup Inflection and at the financial services firm
Saffie Farris is the founder of BubbleLife.com, a network of modern, digital local newspapers read and shaped by community contributions. Saffie oversees BubbleLife.com, managing content and advertising for 250 daily newsletters and news websites. With more than 10 years experience in hyperlocal community news, and
Joe Youngblood has been building websites and marketing them since 1994. A serial entrepreneur; he founded a magazine, an online radio station, a marketplace for virtual items, several email lists for marketers and one of the first HD video hosting websites on the internet. His
Bernadette Coleman is the founder and CEO of Advice Local, an award-winning local search technology and local presence management company focused on improving visibility for clients across the local digital universe. She has been actively involved in digital marketing with an emphasis on local SEO
Andrew is the CEO & founder of www.localseoguide.com, a leading search consultancy with a specialty in multi-location SEO & enterprise SEO for large, complicated websites. He has provided his services to numerous media, e-commerce companies, franchises and start-ups including Walmart.com, SamsClub.com, AutoNation, Bing, Amazon, Hulu,
When every local business is competing for search visibility, companies need all the advantages they can get. Local SEO services are the edge these businesses require to connect with the community, build brand awareness and increase sales. Today we’ll look at why local SEO is
Traditional search engine optimization services have been key to digital marketing success for over two decades. More recently, alternative approaches – ranging from AI Overviews to local search optimization – have received more attention in the SEO world. While businesses can benefit most from combining
Consumers turn to search engines every day for help finding products and services. Using search engine optimization services it’s possible to reach these people for the most relevant searches. However, the strategy to capture a customer searching for a local business differs significantly from working
More than anything, local SEO today depends on a carefully managed and highly optimized Google Business Profile (GBP). If you’ve ever searched for a location-relevant service in Google, the local pack is one of the first things you see. Without a doubt, businesses that don’t
People are eager for accurate business information and quality content writing, and SEO optimization is the solution businesses need for consumers to find them. We’ve seen significant changes in consumer search habits, and the search platforms people visit and trust are evolving along with it.
If you’re involved in SEO, content writing and planning, you might have noticed changes to search results over the last several months. AI Overviews (AIO) is the latest evolution in organic search, displaying generative summaries above certain search queries. While the AIO rollout has been
It’s no secret that SEO-optimized quality content is essential for ranking in Google. If you’ve been around the world of SEO for a while now, then you already know that poorly optimized, thin, or duplicate content is one of the quickest ways to damage trust
Showing up Google’s Local Pack and Google Maps is the ultimate prize for most businesses. For many years, using high-quality local SEO services to secure top search positions has been a tried-and-true method for building a brand and securing customers. But what if a business
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We’ve talked recently about how site plans and content maps help organize a website. The next question is how the work they identify becomes a
Planning website content takes more than brainstorming topics and writing pages. Businesses also need to know where those pages belong on the website and how
Most business owners assume that more content means more visitors and better search visibility. But a website content strategy only works when it starts with
Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.
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