Now that your website is mobile-friendly, can you sit back and relax? Maybe, maybe not. The next big thing in mobile web is Accelerated Mobile Pages. Rocks Digital Editor Laurie Shook discusses the implications of AMP with Beth Kahlich, SEO Trainer and Digital Marketing Consultant.
Every product or business venture needs a strong value proposition. To be effective, that value proposition must answer the WIFM question. “What’s in it for me?” — Title of five different songs by five different recording artists Way back in the 20th century, a grad
Everywhere you look today, you’re hit with news coverage, ads and opinion pieces about the upcoming presidential election. You may be fed up with politics, but have you ever considered how campaign strategy and tactics relate to business? There are some clear presidential campaign lessons
The saying, “It’s not how you start, it’s how you finish” is wrong when it comes to building a successful business. If this were true, then why do the majority of new businesses fail in the first 2-3 years? In my opinion, starting well is
There are a lot of things that go into making a successful email marketing campaign. And sometimes, in spite of all the planning and hard work, email marketing campaigns still fail. It might be difficult to catch on at first, but if you’re starting to
So I’ll explain briefly the core motivations used to drive behavior and give examples of how to apply gamification techniques in retail, personal care and online businesses. Still reading? Or has your mind drifted off to a social platform, interactive game or phone app? Don’t
Let’s face it. If your blog posts aren’t attracting readers, you’re wasting your time. This post explains how to practice blog promotion using social media so you will have readers. “If you post a blog on your website, does it make a sound?” — Age-old
If you’ve been working in sales for at least a day, you have likely made sales mistakes. While we all know that mistakes happen, we do not like to be the reason behind them. Types of Sales Mistakes What types of sales mistakes am I talking
Like it or not, the web is made up of links—and many different link types. Links from one web page to another. Even a search engine’s results are really just a list of links to other websites. Links are the lifeblood of the internet–without links,
When you think of marketing promotions, a newsletter may not be the first thing that comes to mind. However, it can be a great tool for building and nurturing relationships with clients and prospects. As Lila Freilicher explained in her article “Newsletters Can Build Your
Many business owners ask themselves this question every day! Usually these are business owners who have either (A) not invested in a search engine optimization (SEO) specialist, or (B) have hired one that claims to know what they’re doing, but they really don’t! (I know,
We’ve all heard about the explosion in mobile internet usage. More than half of all Google searches are from mobile devices. And, users spend 90% of their mobile phone time in apps, according to Lance Bachmann in his 2016 Rocks Talk. Yikes! Your business needs a
Running a business is time-consuming enough without having to navigate the complexities of Google’s algorithm. It’s no surprise then that many companies choose to hire a digital agency to handle their local search engine optimization services. By investing in affordable local SEO, businesses can get
The journey from content discovery to conversion is often complex and challenging. Fortunately, with comprehensive website conversion tracking, we can now get a clearer picture of why a piece of content performs well – or why it has failed to meet its objectives. While analyzing
When was the last time you conducted an audit of your website’s content? If it’s been a while, it might be time to upgrade your SEO strategy and find gaps in your content strategy. Frankly, it’s easy to forget just how quickly consumer interests and
From quality content creation to website revamps and redesigns, a lot goes into an effective SEO strategy. If you’ve struggled to make an impact on search results before, it’s easy to question the value of SEO. However, a well-planned campaign can deliver substantial returns that
Is your business struggling to gain the search visibility it deserves? To identify what’s going on, it’s a good idea to start with an analysis of your approach to SEO content writing for your website. Unfortunately, simple mistakes made in this process often lead to
As a business owner, you already know that getting found online is no easy task. Nowadays, most people turn to Google to find local businesses, so it’s essential to manage and optimize your Google Business Profile. However, this is just one component of the many
Of the more than 200 SEO ranking factors, many of the most important involve on-page optimization. And how you optimize your website will dramatically impact your search engine visibility. When paired with keyword research, technical SEO and schema markup, quality content writing can greatly improve
Websites must be fast, crawlable and user-friendly to achieve local search prominence. Of all the quality SEO services available, technical SEO provides a way to achieve noticeable improvements. By optimizing the technical foundation of a website a business can enhance the user experience, an action
Your website needs to be aesthetically pleasing and functional. We build websites for desktop and mobile that are both.
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From logo design to your business card, brochures – and everything in-between for print & web – we can help!
We’ve talked recently about how site plans and content maps help organize a website. The next question is how the work they identify becomes a
Planning website content takes more than brainstorming topics and writing pages. Businesses also need to know where those pages belong on the website and how
Most business owners assume that more content means more visitors and better search visibility. But a website content strategy only works when it starts with
Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.
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